The Social Media Storm Surrounding United Airlines
By now, we’re all too familiar with the controversy surrounding United Airlines after a passenger on an...
crisis management
Maha Chaudhry How Southwest Airlines Used Social Media to Mitigate a Crisis
With over 52,000 employees and operating more than 3,900 departures a day during peak travel...
Real Time Understanding
We all know that social media data is driving us towards thinking about our business...
Malcolm De Leo Are you sure your social listening data doesn’t suck?
I think the title says it all. Everyone is finally scrambling to figure out how...
Social Media Risks Are Real, Not Managing Them is Irresponsible
For many companies the barrier to adopting social media or expanding their digital marketing strategy...
Nichole Kelly Case Study: Working With Your Brand Enthusiasts, Not Against Them
If you work at a large company or brand there’s a pretty good chance you...
Jason Falls