Are Responsive Brands Playing Favorites?
Brand responsiveness through social media continues to give companies around the globe high marks and...
customer service
Jason Falls Case Study: Working With Your Brand Enthusiasts, Not Against Them
If you work at a large company or brand there’s a pretty good chance you...
Approaching 10 Years After Cluetrain, Most Still Don’t Get It
Is it really the 10th anniversary of The Cluetrain Manifesto? Actually, it isn’t. The book...
How To Tell When You’re Doing It Wrong
Social media marketing is all about businesses having conversations with their customers. In many industries...
Think Customers, Be Brave, Succeed In Social Media
Rupp Arena is a geographic and social icon in the state of Kentucky. Not only...
Why Corporations Don’t Understand Sharing
Sunday, a pollster called my house to do a consumer experience survey for my bank....
Redefining Public Relations
Two general topics grabbed me this week. One was the recent ballyhoo surrounding this notion...