The ROI of Rotary
DISCLAIMER: The following conversation is did not really happen, at least in the form presented....
ROI
Ike Pigott If CMOs Are Unhappy With Digital, It’s Their Own Fault
According to an article in AdWeek and a survey conducted by recruiting firm Heidrick &...
Jason Falls What Is The ROI For Social Media?
Many of the sessions at PRSA International in Detroit were about social media, web-based communications strategies and the requisite question…
How to Be in the Right 50% of Social Media Marketing Campaigns
Yesterday, CNET reported that Adam Serner of Gartner will be presenting on social media marketing...
Kat French The Demise of Online Advertising Is Upon Us
I always laugh when reading media reports of announcements by analysts. In the sensationalism-driven market...
Diving (Safely!) into Social Media: Determining Success or Failure
 Strap on your goggles and slap on your fins, folks. It’s time to wrap up...
Measuring The Value Of Social Media: Sales Techniques
Asking three basic questions of a small handful of social media measurement vendors should be...
Measuring The Value of Social Media: SEO Starting Point
Selecting a vendor for anything can be mind-numbing. It can also be frustrating if you...