The Case For And Against Using Facebook Video For Marketing
For the past 18 months, the official line coming out of Facebook HQ has been...
social media marketing
Christian Zilles Tips For Tying Social Media To Your Organization’s Bottom Line
Too often, businesses think of social media only in very fuzzy terms, without actually drilling...
The 6 Steps To Becoming A Social Business
Becoming a social business doesn’t happen overnight. After all, just launching a new Facebook page...
Is Content King Or Is Data King?
In the modern media era of TV and Internet, there has always been a fundamental...
The Best Social Media Predictions For 2019
It’s been a busy 12 months for the social media industry, and the next 12...
It’s Time To Let Go Of Your Brand Message On Social Media
Advertising and promoting your products on social media requires an entirely new mindset from advertising...
Instagram Begins Testing of New ‘Creator Accounts’
The number of high profile Instagram users appear to be growing by the day, and...
Jim Bevin Making Sense Of Social Media Sponsorships And Partnerships
Just a few years ago, a top brand or company might have talked about “sponsoring”...
The Business Of Fake YouTube Views Has Got To Stop
YouTube has a dirty little secret that many users have already figured out: it’s entirely...
How To Use Social Media To Promote Your Next Event
If you’re planning on hosting an event for your brand or business, it’s time to...
Machine Learning Can Be A Game-Changer For Brands On Social Media
There are not many new technologies that are truly game-changers. Machine learning is one of...
Think Outside The Box When It Comes To Social Media Content
Social media has become a very visual, dynamic platform. The old days of relying on...