Social Media Marketing

How do you know when, in the midst of conversation, to market? Is it never? Is it only when your conversational partner asks? How about at any reasonable opening to do so? Or is there...read more

Social media has changed the way we do almost everything.  We make buying decisions, find jobs, play games, listen to music and learn socially.   But for business it’s clearly been a more challenging shift.  Engaging...read more

A robot didn’t write this post. But if technology continues at the current pace, a future with bot-authored posts may not be too far off on the horizon. Depressing? Definitely. Crazy? Maybe not. Automation is...read more

Editor’s Note: The following is a guest post from my co-author Erik Deckers. We’ll be posting a series of ideas, cross-posted on his blog and that of our publisher, Que Publishing, talking about the themes...read more

You’ve done your homework, listened to customers, provided thought leadership and created great content.  You’re offering relevant, valuable information to your audience.  Now, if content were king that would be enough. But it’s not. Isn’t...read more

Editor’s Note: This is a guest post from Michael Brito, Senior Vice President for Social Business Planning at Edelman Digital. We all know that the social customer is not only gaining influence but also inundated...read more