Southwest Airlines and Social Media Strategy: 5 Lessons for Marketers
One challenge I’ve had with many corporate clients is getting employees to blog. Most corporate...
June 2011
Mark Ivey 5 Steps to Becoming a Twitter Champion
There are still a large number of folks who believe that Twitter is a very...
Angela Maiers That Website Ain’t Gonna Visit Itself
If you build it, they will, well, probably go somewhere else. Your target audience probably...
Blake Cohen Not the Best Thing Since Sliced Bre.ad
About two weeks ago a new online service called “Bre.ad” was made publicly available. At...
Adam Helweh Hiring a Social Media Agency? Read this First!
News Flash: Not everyone who says they understand or have used social media actually knows...
Nichole Kelly Checking In: A Mobile Marketing Infographic
My friends at Lucid Agency in Tempe, Ariz., have been doing a lot of work...
Jason Falls Parents Can Fight Summer Learning Loss On Twitter
Did you know that summer break produces an average of one month learning loss in...
What Motivates Bloggers?
If you’re a public relations or communications person who works with bloggers, you’ve probably figured...
Stephanie Schwab 6 Components of a Successful Digital Marketing Audit
As digital communication continues to explode more organizations are recognizing its importance within the marketing...
Mark Smiciklas How To Respond To The “Pick My Brain” Question
A friend and fellow digital marketing consultant asked recently how I would respond to the...
Proof Of The Gap: An Infographic
As you know, I’ve been talking a lot lately about the gap between most people...
Opting Into Respect
I recently tuned out for a family vacation. My adventures away from the emails, Tweets,...
Ike Pigott