Month: October 2011

Martin Lindstrom’s new book Brandwashed: Tricks Companies Use To Manipulate Our Minds And Persuade Us To Buy is a riveting, if not shocking, look at just how pervasive the persuasive can be. From advertising that...read more

Editor’s Note: This is a guest post from Ian Greenleigh, social media manager for Bazaarvoice. “The fox knows many things, but the hedgehog knows one big thing.” – Archilochus, as quoted by Isaiah Berlin Penn...read more

Volumes have now been written about Steve Jobs and his monumental achievements and contributions to the business and consumer world. Paradoxically, though, it’s what he “left out” that helped shape so much of his success...read more

I’ve been really angsty of late, worrying about things I shouldn’t worry about. That’s the life of a Jewish mother, I suppose. But it’s also the life of a social media marketer who is valiantly...read more

Sysomos announced this morning that it now integrates Google+ into its platform, becoming the first social media monitoring platform to integrate the newest of the big social networks. The Sysomos MAP product now monitors Google+...read more

Lots of folks in Louisville have been asking if I’m doing anything for No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing here in town. Asked … answered! Social Media Explorer and Guthrie...read more