Stephanie Schwab

Stephanie Schwab is the Principal of Crackerjack Marketing, a digital marketing agency specializing in social media planning and execution. Stephanie is also the founder of the Digital Family Summit, the first-of-its-kind conference for tween bloggers and content creators and their families. Throughout her 20-year career, she has developed and led marketing and social media programs for top brands and has presented on social media and e-commerce topics at numerous conferences and corporate events. Stephanie writes about social media at CrackerjackMarketing.com, sometimes hangs out at Google+, and tweets @stephanies.

Your Digital Portfolio

July 24, 2013

In my last post I wrote about how to show, don’t tell, as you look for jobs and build your resume and profile. In just the few weeks since I wrote that post, I’ve been...read more

Job Searching in a New Media World

June 5, 2013

It’s well-documented that it’s harder than ever to land a job. The reasons are myriad and include high unemployment rates, college grads with the wrong skillset, and massive amounts of noise in the hiring pipeline....read more

Highs and Lows in the Parent Blogging World

May 17, 2013

There’s never a dull moment in the parent blogging world. This past month has brought new highs and lows to this group, a group I’m firmly enmeshed in both as an agency which works with...read more

Disclosures for Bloggers and Brands

April 24, 2013

Recently, the FTC released updated guidelines for disclosure in advertising. This 2013 update, titled “.com Disclosures,” supplements their 2009 Testimonials & Endorsement Report, which was one of the first explanations of the requirements for disclosure...read more

Don’t Bite the Brand That Feeds You

March 26, 2013

There’s been a bit of a kerfuffle in the parenting/lifestyle blogosphere this past weekend, related to a brand’s blogger outreach program. The brand in question is KFC, and (from what I understand, as I wasn’t...read more

When Small Businesses Shouldn’t Do Social Media

March 7, 2013

I talk to a lot of owners of small companies and I get asked all the time, “What should my company be doing in social media?” Most of these businesses are really small shops –...read more

Stephanie Schwab

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