Brands Focusing Solely On Facebook Are Destined To Lose
Facebook's lack of focus on advertisers needs will hurt the advertisers, and the network in the long run.
2012
Jason Falls An Awesome Way To Not Just Learn, But Do
The Duct Tape Marketing Commit2Act series holds you accountable for not just learning, but doing to improve your marketing.
The Social Networking Rub
Jason Falls bemoans the adulteration of social networking into a most-friends-wins scenario.
Three Takeaways from a Day We’ll Never Forget
The 2011 Alabama tornadoes served up several lessons in the use of social media for good and for the mundane.…
Ike Pigott Yahoo! Sees Small Business Dashboarding Need
Yahoo! unveils its new Small Business Marketing Dashboard which pulls together lots of different digital marketing metrics into one reporting…
HootSuite Workaround: See (and Respond to) Retweets You May be Missing
A Hootsuite workaround that lets you see and respond to native Twitter web RT without having to leave the Hootsuite…
Mark Smiciklas The Youth Soccer Match Guide To Social Media Strategy
Do you have the right social media strategist for your organization? This post provides an overview of the different types…
Nichole Kelly The Problems With Social Profiling
Social profiling is an emerging, if scary, practice for marketers. Will it withstand mainstream acceptance and perhaps challenges in the…
Two Juxtaposed Juggernauts Talk Leadership
Many people talk and tweet about leadership. When the chiefs at Facebook and AMEX talk about leadership, it is important…
Andrea Cook Where’s Your Forum Strategy?
Forums and message boards are where most consumer conversations happen for many industries. Why are marketers not focusing on these…
Defining Engagement
Jason Falls offers a definition of "Engagement" to the marketing mix variables
Don’t Let ROI Get In Your Way
Measuring social media success is an art. Revenue can't be the main criteria of success and you can't evaluate it…
Ilana Rabinowitz