Having a digital marketing strategy is
essential if you want to stay competitive in your industry. But as a small
business owner, you have limited time. What can you do to differentiate
yourself in your space?
It All
Starts with the Website
You would be surprised at how many business
owners don’t include basic information on their websites such as a physical
address and phone number. You have to include this information if you want to
get found. These days, voice search has become more popular among smartphone
users. By including your business address, you give yourself and your business
a better chance of getting discovered by new customers.
According to Constant Contact’s blog, over 80 percent of
smartphone users regularly use their phones to do things such as learn about
businesses in their area. Paired with the fact that Google has started to
penalize websites for not optimizing their sites for phones, there’s no good
reason to have your corner of the Web be behind the times.
Think
Local
As a small business owner, you will want to
use local search directories to your advantage. The first directory you should
look to for help is Google My Business. Google My Business is 100 percent free.
When you use them, you’re giving you and your business a better chance of
people finding out about what you offer.
Use
Content Marketing
By coming up with your own content marketing
strategy, you can potentially reach a lot more people than you could from just
putting up a website and taking a hands-off approach. One of the easiest ways
to differentiate yourself in your industry is by starting a blog. It’s one of
the simplest ways to establish yourself as an expert in your field of practice.
You might also think that your customers may
not want to deal with yet another marketing email in their inbox. But the right
kind of marketing emails can act as an effective strategy. You don’t have to
blast your customers with daily emails. Instead, a monthly email newsletter
with valuable offers and information will go a long way with your customers.
Make
Social Media Your Friend
Another way to establish your expertise in
your field is to become active on social media. However, you won’t get the most
out of these channels if you only use them to teach. Instead, use social media
to be social. Use channels such as Instagram, Facebook, and Twitter to connect
with your fanbase. Do that enough times and you could soon find yourself with a
fanbase that is very interested in what you have to offer them.
Ask for
Online Reviews
Following this tip can be a scary endeavor.
After all, you don’t know what your customers are going to say. But the best
way to counter any negative reviews you get is to respond to them as soon as
possible. You’re not doing this as a defensive posture. You’re doing this to
rectify any mistakes you and your staff may have made. If you determine the
reviewer is just a troll starting trouble, then just concentrate on giving your
true-blue customers the best experience possible. That’s all you can do.
Creating a digital
marketing strategy can act as a great way to reach even more
customers. Through using these tips and taking things day by day, you might
find yourself with even more potential consumers who are interested in what
you’re selling.
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