4 Paid Tactics to Grow Your Instagram Following - Social Media Explorer
4 Paid Tactics to Grow Your Instagram Following
4 Paid Tactics to Grow Your Instagram Following

The Instagram algorithm is constantly being modified and this is affecting users who rely on Instagram for organic methods negatively. As your reach and engagement are dwindling. 

One way to beat this algorithm change is by growing your following. If you have a bigger following, you will reach more people and achieve higher levels of engagement. And this will land you more chances for being featured on the explore page. 

As of June 2019, Instagram has reached more than 1 billion monthly active users, and these numbers just continue to grow daily. With more users logging into the social platform daily through their mobile devices and tablets, this is leading to quite the opportunity for any content creators and brands looking to take advantage of it.

Therefore, to help you get more followers I have shared some tactics below. Most articles focus on growing your following organically. But you can get a quick spurt in followers with paid tactics. 

So use them to get more followers quickly. 

Run ads:

The most straightforward way to grow your following is with ads. Most people use ads to drive traffic to a page and generate more conversions. But Instagram doesn’t actually like it when you share links in your ads. What they prefer is when you create ads that keep people on Instagram itself. 

So, if you create ads that don’t lead anywhere and have a call to action that gets people to like the photo/video and follow you on Instagram, the network will reward you with more exposure. And this will get you a lot of followers for a very low price. 

So, get a good analytics tool and figure out which of your photos got the most engagement in the past and then promote it as an ad. Use a call to action that goes something like ‘If you like this photo, you should follow us by clicking the follow button to see more of our stuff’. 

This will help you gain followers and a lot of brand impressions very quickly. 

I recommend that you create several versions of your ads with your top ten posts in the past to see what gets you the best results. Start with a small budget of $5 per day for each ad and after you know the winners you can scale them. 

Work with influencers:

Another great paid tactic for getting Instagram followers is influencer marketing. There are a lot of accounts out there that regularly post content and build up their followers organically. They are also constantly engaging with their followers. Therefore, if you use influencer marketing and get the influencers to recommend your account, you can build up a following quickly. 

And they will be real followers that will engage with your content. 

But in order to get this right, you need to work with the right accounts. The first point to keep in mind is that they need to be relevant to your brand. And the second thing is that they need to have real followers. 

There are many accounts out there that have fake followers and engagement. So, you need to spend a lot of time to vet accounts and ensure they have real followers and high levels of engagement. 

Buy an account:

Another quick shortcut, you might want to try is to purchase an Instagram account. There are several sites out there where you can buy Instagram accounts. This can help you get thousands of followers almost instantly. 

There’s no need to wait for a while to get a lot of followers like with the above two tactics. 

But the problem with this method is that you can’t merge this account with your existing account. You will need to use it separately. 

Also, make sure you vet the accounts followers and engagement levels. You should only buy an Instagram account if the engagement levels are good. 

Do a giveaway:

Another quick and effective way to build your following is by running a giveaway. This is where you ask people to follow your account to win a prize. If it’s a good prize a lot of people will follow you. You can combine this with a sign up to generate leads too. 

But make sure you only offer a very relevant prize as a general prize will attract everyone and not your target audience. 

To get the most followers from a giveaway make sure you promote it with ads and outreach. And it is also advised to launch a few content articles and promotions from your website or blog in reference to any giveaways you might be running. This has proven to be one of the most effective ways to increase IG marketing efforts.

Another option to consider is running a sponsored giveaway where you ask an influencer to run the giveaway, but in order for the people to take part, they need to follow you and not the influencer. 


These are the 4 paid tactics you can use to grow your Instagram following. You should combine these with organic methods to get maximum followers.

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About the Author

Annika Bansal
Annika is a Senior Editor at Social Media Explorer. She travels full time and has lived on the road working remotely for over two years. You can check out her Instagram to follow her on the road.

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