When you are in the restaurant business, you need to make sure that you have done everything you can to expand your company’s reach. You can use the four tips below to ensure that you have done the right thing for your company. Be sure to take your time as you deploy each of these options. By doing so, you can build a client base for your restaurant as full as possible.
Social Media Marketing
Take good pictures and remain active on social media when you are trying to make the most of your restaurant’s profile. You want people to engage with you regularly, so you should be engaging with your followers and others in your city on social media as well. By interacting with those in your area, you might convince them to stop by your restaurant. As you grow your following, you should try to get your accounts verified so that people know you are the right account.
Offer Customer Loyalty Programs
Customer loyalty programs are a great way to expand your reach because it gives people a reason to come again. You could use the simple punch card method, but those are easy to lose. You could also make an app, which is convenient for most, but not everyone wants another app taking space on their phone.
However, the most convenient method for customers would require no responsibility on their part. You can implement a customer loyalty program using the Brink POS you already have at your restaurant. All the customer has to do is provide an email or phone number upon checkout. The system tracks and stores all the information needed.
Reward programs are an easy way to get people to come back to you in the future and provides an opportunity for customer referrals.
While the first two options are less expensive to implement, another promising opportunity to reach more customers is with a food truck. The food truck industry is growing fast, with more than 2.5 billion eating street food every day.
You can sell to the lunch rush near your location, and you can use the food truck as a way to market your company. Make sure the vehicle is painted in bold colors with your logo. When people know the name of your company, they are more likely to come in for your food when they are hungry or passing by.
Consider Adding a Second Location
If a food truck isn’t quite your restaurant’s vibe, maybe consider opening a second restaurant location in a new city. This will allow you to not only attract the new area’s restaurant crowd, but you could also implement the tips mentioned above with this location to bring in even more guests.
You could open a new location where there are not many other restaurants, or you could open a place where your food truck has already been successful.
This could be the beginning of a franchising operation if you’d like it to, or you could open new locations in the local area because you want people in each suburb of a large city to have access to your food.
A Final Note on Restaurant Management And Marketing
When you are trying to manage and market your restaurant, you need to make sure that you have used the appropriate social media marketing tools, opened a new location, and used a food truck to sell food on the go. Using all these tips makes it much easier for you to reach new customers. Plus, you can begin franchising your business to other people who want to be a part of your brand.