Every great thing you see in the world is a function of how much effort, time, energy, creativity, and innovation people put into seeing it become better. Day by day, college and universities come up with inspiring ways to engage the large mass of students all over the world in different courses suited to their talents and passions. With the help of research and development, the higher education world constantly being reevaluated and reformed by novelty and modernization in the design aspect. Aspects like knowledge transfer and employability are not left in the dark ages as education veterans work to create, access and produce advanced degree programs even online.
But with all these innovations and development, without sufficient high education social media marketing (SMM), is like dropping pennies in a pocket with a hole. This means that the number of students enrolling is often below standards and desires without marketing. This is the reason for higher education institution employing the services of communication and marketing experts to make and keep their programs and institutions noticeable and wanted. These higher education SMM strategies increase awareness for the courses and programs, in the same vein getting attention for the sustenance and improvement of online programs.
In time past, institutions mainly leveraged on brochures, magazines, billboards, and reputation to move it forward. But in recent times, they have delved into the digital marketing world in order to be both visible and appealing to the student in the constantly changing and evolving world. With this, they can a have wider reach beyond the spectrum of their regular everyday clientele.
Here are five areas higher education institutions especially the technology savvy ones have employed to reach more prospective students.
Maximizing Instagram
Only an unserious marketer will ignore 700 million user base online platform that has received a widespread acceptance especially among teenager and young adults. Several universities have implemented luminously state-of-the-art strategies for Instagram infusing social media in higher education. With the addition of sponsored ads, Instagram stories and feeds there are different ways to advertise the university. With the widespread and all these outlets using informative pictorial depictions prospective students can develop an interest in the campus and their programs.
Of Course, every person puts their best foot forward by sharing photos of facilities, student interactions, faculty-student relations, organized programs, and community activities, the student is interested and may a niche. The key to this being consistent posting simple, well-curated beautiful as well as informative pictures and content. With these high school students who are considering studying abroad can even get information and develop an interest in specific universities that they may best feel at home and apply.
The University of California is one university that has capitalized on the use of Instagram. They were able to detect a wide margin in the higher education online market, and it is approaching 30,000 lecturers with an average of 500 likes per post.
Videos and animation
In higher education SMM, these social media platforms afford the institutions the opportunity to share video and animation. Owing to the fact that these videos are short and eye-catching they have a greater impact than texts, and there are more platforms to publicize them such as Facebook, YouTube, Twitter, Snapchat and Instagram. Tactically constructed videos and animations can be utilized to reach certain target demographics for schools and their diploma or degree programs.
From time to time, Student employ a college paper writing service to help with college projects, theses, and research work. In the same way, the college may have to employ the services of creative marketing experts to create impactful visuals, branding, excellent storytelling, and compelling videos. One awesome thing about this is that impact can be measured and monitored if it a successful strategy or not by certain metrics business monitoring features such as Facebook attribution.
Digital public relation
The statistical prediction shows that by the end of the year 2018, 39.96 million people in the UK will be using social media. This is just one country, come to talk of the whole world. Social media in higher education is very important and cannot be overlooked because it’s an avenue for the institution to interact with its student. Digital PR involves campaign execution, understanding of the media scene and PR pitching. The aim of these is to enhance professors’ personal brand and the university brand as a whole, and it is a tested successful strategy. Digital PR when used rightly, will improve visibility in search engines, generate program website traffic and in the end increase student enrolment.
Infographics and visual resources
Infographics known as information graphics are strong visual illustrations data that is used in several ways in different industries. It is a proven successful strategy Higher education institutions make use of to provide career and industry statistics and this help the admissions teams in recruitment processes. Infographics have been instrumental in higher education marketing, creating and designing charming visual resources that tell stories and shares insightful information. It encourages the development of advocate and adversaries, empowering the students to add value by using proven data from research.
A 2016 study by Engagement Labs, showed that Baylor University had the best Facebook presence amongst U.S colleges and universities. The school’s “#BearsofBaylor” hashtag campaign highpoints distinct students and their valuable skills gleaned from the university.
Virtual realities and Tours
With the invention of virtual reality, you could get to know the important details of the university from the comfort of your mobile phone with a connection to the internet. With the growth of education technology and digital benefits, the possibilities of virtual reality are infinite for higher education SMM.
Virtual reality and higher education can be fused in exciting ways that aide marketing strategy. This cannot only be used in university education and classroom interactions and presentations, but also in admission processes. Now, parents are prospective students can explore campuses from home using virtual campus tours.
In summary, if higher education institutions can leverage on some or all of these especially their social media presence creating more avenues for more online programs, there is a higher probability in student participation and interest in colleges and universities. To execute this may require you to hire an excellent digital marketing company maybe even one that specializes in higher education marketing.
Author’s Bio
Harry Southworth is a social media specialist and content developer. He has worked with several media platform in research and analysis gaining valuable experience over the years. He is an excellent SEO writer and editor with an eye for details. As much as Harry loves a good cheeseburger, he is also concerned about healthy food choices and bodybuilding.
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