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We have all witnessed the digital revolution that has happened in the last couple of years. Large businesses embraced this evolution and used it as an avenue for all their advertising needs. Later on, some...read more

One of the best things to emerge from the rise of digital technology has been the way that the voiceless have been given voices. Through platforms like social media, YouTube and blogging almost anyone is...read more

Social media is undoubtedly the best place for advertisements these days. People spend most of their time on social media nowadays, which has prompted every company to advertise their product and services on those platforms. ...read more

Written by Michael Del Gigante Social media marketing is constantly evolving, and just as brands are starting to excel in the options available, another exciting marketing tool enters the scene. Stories have arrived as a...read more

Written by Michael Del Gigante Much like everyday life, the only constant in social media is change. As soon as marketers get used to the existing platforms, a new network disrupts the scene. TikTok has...read more

Having too many options in life can lead to problems. At least, that’s what psychologist Barry Schwartz theorizes in his book, ‘The Paradox of Choice’. When it comes to marketing, there is an abundance of...read more