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Anyone in the social media marketing field is used to change. However, perhaps there’s never been such a dramatically abrupt change in the social media landscape as the emergence of TikTok in the past few...read more

In 2020, the world had to take a big leap forward in digitization, and many sectors had to adapt, including marketing and communication. Fueled by the constant evolution of technology, social networks benefit from an...read more

Today’s consumer trends favor short-form content that aims to entertain. Technology has shaped every part of our lives, leading to an increased demand for instant gratification. After all, about 81% of Americans own smartphones. And digital natives —...read more

With dozens of apps competing for users’ attention, TikTok is the latest front-runner in the war to keep people scrolling. The Chinese-owned video app is the fastest-growing social media platform of all time, with roughly 80 million monthly active users. With...read more

The constant demand for new social content continues to grow exponentially.  The demand to deliver great content faster and cheaper continues to grow.  It can be overwhelming for even the very fastest and best content...read more

TikTok has grown like crazy this year, and it has stirred up some controversy along the way. The Trump administration attempted to ban new app downloads in the U.S., but a federal judge recently blocked the administration’s...read more