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Over the time, people have progressively altered their perceptions about eCommerce sites. From the time when brick and mortar shopping was a safer choice, to the era of 2017 where 1.66 billion shoppers purchased different...read more

Lead Generation is not new. It has literally existed forever. In fact, we can track it all the way back to cavemen going cave-to-cave for recommendations on the best hunting materials to get. It continued...read more

What started as a visual storytelling platform, Instagram now is a massive e-commerce channel that can definitely help you boost sales. And has changed the way we approach e-commerce today. But, let’s go beyond Instagram...read more

Blockchain is making significant strides in almost all industries. Though the technology was previously responsible for powering cryptocurrency exchanges, currently, the technology is making rapid inroads in almost all other sectors of the economy. Thanks...read more

Marketers constantly experience the need to create a large number of visual, audio and textual content to realise their own creative capabilities and attract the attention of potential customers. Hence, having a diversified tool set...read more

As Drake’s “In My Feelings” song tops the charts and Shiggy’s viral “In My Feelings” Challenge continues to injure those seemingly desperate for online fame, I find myself in my feelings (go figure) about the concept of empathy. First off, I...read more