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Familiar with the metaverse? Think of it as a vast digital realm. Just imagine: slipping on special glasses, and suddenly, you’re walking into an exciting game world. You could even catch up with friends in...read more

Rafael Lourenco, EVP & Partner, ClearSale Ecommerce businesses have many risks to manage, from supply chain and inventory issues to chargebacks. Reputational risk is also an ongoing concern. Consumers are more likely than not to switch...read more

Anyone in the social media marketing field is used to change. However, perhaps there’s never been such a dramatically abrupt change in the social media landscape as the emergence of TikTok in the past few...read more

In 2020, the world had to take a big leap forward in digitization, and many sectors had to adapt, including marketing and communication. Fueled by the constant evolution of technology, social networks benefit from an...read more

Today’s consumer trends favor short-form content that aims to entertain. Technology has shaped every part of our lives, leading to an increased demand for instant gratification. After all, about 81% of Americans own smartphones. And digital natives —...read more

With dozens of apps competing for users’ attention, TikTok is the latest front-runner in the war to keep people scrolling. The Chinese-owned video app is the fastest-growing social media platform of all time, with roughly 80 million monthly active users. With...read more