Guest

It often gets praised as the be-all and end-all if small businesses want to be successful on social media, but Instagram is not for business. Quite often, it can be an absolute time-waster and with...read more

By: Charles-Henri Becquet, CEO, My Social Book Businesses have an endless supply of marketing channels nowadays.  Within social media, and particularly Facebook, that list is even larger, and ranges from targeted advertising and influencer campaigns...read more

With 2.45 billion users, Facebook has become a key platform for advertisers. The traditional method of advertising has become less effective, especially with platforms such as Netflix and Amazon offering ad-free TV. Facebook not only...read more

It’s set to be a big year for anyone using Facebook Advertising. We’ve already seen changes on Facebook such as: Donate buttons added for charities and fundraisers A further drop in engagement on posts which...read more

Not too long ago, social media was thought of as a passing trend – a new bit of tech that was used only by early adopters. However, nowadays it’s pretty clear that social media is...read more

It is no secret that we live in a modern world of high reliance on digitalisation and technological advancement. We live in a modern world of our own creation, and part of living in this...read more