So you’re currently planning to open a new company. Congratulations! Not everyone has the kind of confidence and risk-taking attitude a lot of successful business owners have at the beginning of their businesses. And not all business owners are very keen in sharing their “thought processes” when thinking of their branding approach. So if you’re curious as to how you can “make it” to the big leagues of businesses in your market, you might want to buckle up and prepare for a ride. This article explores one of the most essential aspects of branding for your company: the brand logo.
In this piece, we’ll introduce you to the wonderful and crazy-fun world of creating a logo for your brand. And remember, while these steps may seem a bit overwhelming, you’ll find this very easy to master in the long run. Here are those factors:
- Sort out your branding elements. An extremely important part of perfecting your brand logo is to sort out what elements you want to use in the first place. This doesn’t just mean “draw” your concepts, but make sure you get your common artistic elements laid out. These include shapes you want to use, fonts you want to utilize, and even colors you want to add into your overall concept. This is important, as securing these spare you the time of endlessly thinking about concepts and instead having a set of sure elements to work with. For instance, if you want to advertise your company that makes car games, your iconography should focus on cars and racing.
- Try to sort out what sort of branding elements you want to use for your logo. These include all the iconography, typefaces, and motifs you want to use. The more, the merrier – as this allows you to formulate more design options and prototypes that can make your logo choices much more diverse. The more options you have, the more flexible and dynamic your choices can become.
- When choosing elements like icons and fonts, don’t forget to choose them not just on how they fit your brand, but also on how they can potentially fit each other as common elements. These allow you to filter out your choices much easier in the long run.
- Think of your branding message and combine your chosen elements in a way that best presents them. This is the fun and also challenging part of your logo creation, as you need to mix and match your design elements to make this work in your favor.
- Use only the elements that work for your message. While we did advise you to keep as many as your elements as possible, don’t use them all at once in your concepts. Remember to choose only the elements that work together to present your message. Less is more here, and use combinations of your elements in ways that best communicate your message.
- Work with a message in mind. Based on your branding guide, what’s the main personality and message of your brand? What main image or message do you want your audiences to remember? Keep this in mind as you play with your existing elements. And make sure that you explain your rationale as to how you want to manipulate certain parts of your elements to fit said “message.” This allows you to constantly be aware of what elements you want to add to your brand logo, and what may or may not work based on your analysis.
- Take note of your branding vision and mission when making your logo. You need to make sure that logo concepts you’re coming up with actually represent this vision and mission. Remember, your logo serves as the first look people will have of your company, as such it’s important to ensure your brand logo gets to communicate this properly.
- Based on this message, try to think of a theme or a motif you’d want to follow for your logo. It can be a word or a short phrase that your logo should be representing. Having this word in mind when making your logo can make your ideas more coherent and more consistent with your intended logo design, and this can make choosing your final logo much easier to do.
- Transform your brand message into something concrete and actionable, so you can fit it better in your logo. This works well if you incorporate dynamic action and meaningful phrasing into your logo, as it’s this symbolism that usually lets brand designers come up with unique designs that help your company stand out.
- See how your brand logo can affect brand presentation. Another important element in the logo creation process is to assess how the logo can affect the way you present your products, services, and other offerings. It’s essential that you ensure your logo is actually able to help you present your offerings in a way that is consistent with your brand message. You can do this by adjusting your logo elements to fit your niche. If you think your logo cannot work with your offerings, you might want to adjust your elements.
- Check your current slate of brand offerings and how these products and services should be presented to your customers. Before you apply your logo to your products, you should first decide as to how these products should be appearing to your audiences in the first place. Should these products be appearing in a cheerful manner, in a professional manner, or in a more humorous manner? You should consider these “core” messages, as they can help dictate how your logo can be boosting their appeal.
- Check if your logo can actually fit your various products and offerings. For example, can a bubbly logo fit designer suit? And likewise, should a toy brand have a very angular and serious logo? Can it fit the way your advertising apps release your advertisements and related marketing campaigns? You need to think about how your logo fits into actual things you’ll be releasing.
- Check if your logo is something people will attach to your products. This is hugely related to your branding message, only this time this has a lot to do with ensuring your logo can be something that people will recognize when seeing your products and vice versa.
- Make your logo flexible for adjustments. When you conceptualize your logo, make sure you open your logo for adjustments and modifications. This doesn’t mean making a logo that’s of poor quality. Rather, this means making sure your logo can adapt to changing trends and seasons. What will your logo look like during the Holidays, or during special events? A flexible logo that retains your branding can be very attractive to your audiences, especially since they’ll see your brand as something that adjusts to their tastes. This is something you should consider.
- When you think of your logo, don’t just think of how it can appear “today.” Rather, think about how you can plan your logo in such a way that you’re one or two steps ahead with regards to graphic design and branding trends. You should think of how your logo will fare with customers when it appears on shelves or on your website a few years or even decades or now.
- Was your logo designed in such a way that it can retain its message and overall quality despite changing times? Try to predict what sorts of trends might be forcing your company to change your logo design, so you can start thinking of potential changes and adjustments to your logo in the future.
- Think of modifications you’ll allow with the logo. Almost all branding documents have this section. When you plan your logo, you’ll basically also present what can and can’t be done with it when it comes to fitting it to various designs and scenarios such as placing it in documents, logos, and on different backgrounds.
- Assess what sorts of decorations and modifications you’ll add to your logo in special circumstances as well. What if you’re celebrating a holiday, or an anniversary? Try to think about these situations to further add to the flexibility of your logo.
Logo for Brands: It’s More Than Graphics
With the above taken into consideration, it’s important to remember that there’s more to your brand logo than just the graphical thought process. You need to think of what each stroke, each font, each color, each character, and each graphic mean for the entire brand. Taking all of these into account can seem overwhelming for a drawing. However, the results may all be worth the while.
Remember, it’s your logo that people will remember when thinking of your brand. As such, think of your logo making process as a make or break process for your marketing. Do you have other tips for logo creation? Feel free to share them in the comments!
John Salazar is a certified techie-at-heart, but he shares a love for all things science and technology, health and wellness, and even a bit of music on the side. As a creative writer, John makes sure to write both informative and entertaining pieces. He loves writing, and he plays the guitar when he has free time.