With 2.45 billion users, Facebook has become a key platform for advertisers. The traditional method of advertising has become less effective, especially with platforms such as Netflix and Amazon offering ad-free TV. Facebook not only secures a large audience; it is also targeted. A billboard might be seen by lots of people, but it is unclear how relevant that advertisement is for those who see it. Whereas, Facebook algorithms look at consumers’ online activity and show them ads that are tailored to them. If you’re not taking advantage of Facebook advertising, then you are missing out on lots of potential customers.
Anyone can try and find new leads on Facebook ads, however, this is harder for people in certain sectors such as the legal or medical sector, where people expect professional looking ads that they feel confident in and trust. For people in these sectors, it could be worth outsourcing your ad campaign. Here you can find out more about lead generation for lawyers.
Now we have cleared up why Facebook ads are so important, here are 5 tips for making the most out of them.
Use eye-catching images
Many people scroll through Facebook mindlessly until something grabs their attention. On average people spend just 1.7 seconds with a piece of content. Therefore, you need to engage people and let them know what you can offer them at a glance. The best way to do this is through a good, relevant image that makes them want to stop scrolling.
Utilize Audience Insights
Facebook has a great tool for analyzing your audience. It will help you to determine who your target audience is based on the activity of the people who already like your page. You can then tailor your ads to help them reach the right people.
Send people to a landing page
Use ads to send people to a landing page, the entry page of your website. This will drive traffic to your website and should allow you to collect more data from the kind of people who are interested in your product or service. Providing your landing page is effective, this will result in more customers which is important when you’re paying for Facebook Ads.
Target different adds to different audiences
Facebook will allow you to create different ads and target them at different people. This means that you can be specific in your advertising to your different audiences. You may want to use different languages for different ages or areas for example. Or perhaps you want to create different ads for different objectives.
It is easy to get carried away and spend far too much money on Facebook advertising. The best thing to do is to set a budget and stick to it. You can then use something called Optimised CPM, which is where you can tell Facebook what your budget and goals are and Facebook will optimize the delivery of your ads to try to meet those objectives. This is fantastic as instead of going in blind yourself, Facebook will use its algorithms to ensure that your ads reach their potential.