Top Social Channels Your Business Should Be Using for Marketing - Social Media Explorer
Top Social Channels Your Business Should Be Using for Marketing
Top Social Channels Your Business Should Be Using for Marketing

The US is the largest social media market globally. More than 14.8 billion is spent annually on social media marketing.

Social media marketing projections suggest potential future rapid growth. Wondering why every business is using social media marketing? Social channels increase brand awareness, inbound traffic, search engine ranks, and it’s cost-effective.

With digital trends, your business needs to upgrade to social media marketing. However, you need to use the best social media platforms to enjoy maximum returns.

Read this article to learn top social channels your business should use for marketing.

1. Facebook

It’s old news that Facebook is a big market. Facebook ranks highest as the leading social network. 94% of marketers use Facebook for marketing. With such top trends, you must be curious why Facebook?

  • The platform offers target marketing based on demographics, age, and tastes.
  • People spend ridiculous amounts on Facebook
  • Facebook has more than 1 billion users

The three factors are incentives for brand awareness, conversion of visitors to sales, and referral marketing.  

To benefit from Facebook, create a business page with this top social media network. Update the page every day with promotional content. Also, make sure your content is engaging and interest to attract traffic.

2. Twitter

Twitter is the top social networking channel. If you have the potential for catchy and exciting tweets, then this marketing platform suits you. Hashtags work the magic if you want to keep up the trend.

So, why should you use Twitter as your major social media platform?

  • Facilitates interaction with clients
  • Promotional information and content sharing
  • Builds business networks and brand awareness

A Twitter social network is different from other platforms. To grow your business through the platform, make your content conversational, funny, and be highly responsive.

3. Instagram Social Channel

Instagram is a photo sharing social network. People love to share their experiences on Instagram through pictures.

Instagram marketing is dependent on the number of followers. You need to increase your following on the social media outlet consistently. Use the Best Instagram Growth Agency to increase the number of followers.

So, what are the benefits of Instagram in your business marketing?

  • Enables you to connect with customers through customer photos.
  • You can re-use marketing material
  • Builds brand awareness and authority

A picture is worth more than a thousand words. Create high-quality pictures that connect with the target market to enjoy business growth.

4. YouTube

This is the best video social channel in digital marketing. By creating video content that connects with clients, you can grow your business with YouTube.

The social channel content is different from others, as content doesn’t have to be humorous. Create informative, interesting, and engaging content for an active marketing campaign.

Wondering why YouTube is a top social media site for your business?

  • You can reach clients at a global capacity
  • You can create customer loyalty through subscriptions
  • The social channel is free

Grow your brand today by creating a YouTube channel.


In the current business world, high competition can kick you out of the game. You want your business to stand out in the digital era?  Use social channels to gain competitive advantage. If you need help finding the right channels for your business, here are some of the best marketing agencies in San Francisco.

Visit our website to learn more about social media marketing.

Please follow and like:

About the Author

Adam Torkildson
Adam Torkildson is the owner of Tork Media, the parent company of Social Media Explorer. He really loves comedy and satire, and the written word in general.

VIP Explorer’s Club