A Guide On Choosing A Name For Your Brand
It might sound a little exaggerated, but the name you choose for your brand can...
Heather Rast
Heather Rast The Curious and The Needy: Does Your Website Deliver?
Inbound marketing. Content marketing. Social Media Marketing. Internet Marketing. In a time when the whole...
Is Business As Usual Risky Business?
Sometimes the fear of failure prevents us from taking the kinds of risks that could jettison our business or career…
5 Ways To Improve Customer Intimacy
Customer intimacy can't be had by targeting. It can only happen when a more long-term, relationship-building approach is used.
Social Media: Career Boost or Time Suck?
Are young people naturally more equipped to use social media for work purposes or just potential victims of social time…
Where Does Social Media Fit With Brand Culture?
Brand culture often dictates how you use and react in social media situations. But is your company's culture looking at…
Tarnished Silver Bullets and Other Reasons Your Business Fails
Is your business waiting for a big, shiny solution? OK, maybe not waiting – you...
Customer Touch Points: Do It Right Or Keep Your Hands To Yourself
It’s a simple concept, really. Increase the number and frequency of high-quality touch points with...
Has Now-ism Killed Marketing?
As consumers we’re drawn to products and services that are: Quick Easy Inexpensive Walk down...
How much does business transformation cost?
If you’ve ever worked with a freelancer or consultant before, or conducted a review to...
Getting The Most From Your Hired Help
Ever find yourself in need of a freelancer or consultant? Someone who specializes in whatever...
Your Website Is Killing Me
“Omit needless content.” —The Elements of Content Strategy, Erin Kissane. Three words. Huge implications for...