Technology Is The Drive, Humanity Is The Touchdown
An excellent customer service experience shows how technology and human touch can combine to deliver an optimal customer experience.
Jason Falls
Jason Falls The Difference In Fan and Customer Acquisition
There's a huge difference in customer acquisition and fan acquisition. Marketers who focus on the right one of the two…
The Friday Falls SXSW Shindig Is On!
The Friday SXSW Shindig with Jason Falls is on for 2013. This year, CafePress is sponsoring, launching MyInstaCard and offering…
The Reality of Facebook Promotions
Jason Falls shares metrics from a Facebook Promotion run by CafePress to illustrate the potential for revenue.
The Complicated Ethics of Reviews & Ratings
Many ratings and reviews sites filter positive reviews and/or charge businesses to ensure they are posted. While it seems unethical,…
Are You Marketing Your Marketing?
Social media campaigns and efforts typically die out of the gate because the company fails to market its marketing. Jason…
What Facebook’s Graph Search Means For Marketers
Facebook announced Tuesday it will be slowly rolling out Graph Search, a handy search mechanism...
Lying In Wait For Lance
Lance Armstrong is about to become the focus of the Internet's instant and absolute hate. But are we any better…
Online Subscription Models Are An Assault On Literacy
Literacy advocate Jason Falls laments the unintended fallout of paid subscription model media websites: Preventing average citizens from functional literacy.
The Misnomer of Traffic Source Reporting
Traffic source revenue reporting has become the easy catch-all for showing social media return for companies. But it alone is…
The Wonder of The Holiday
A holiday story to remind us to be a kid again from Social Media Explorer founder Jason Falls.
Learn Email Marketing From DJ Waldow
DJ Waldow's new email marketing course Email Marketing Made Simple offers six modules to teach you the finer points of…