Raising the bar: Customer relationships
The past few months I have been a little focused, some may say obsessed, with...
Tracey Parsons
Tracey Parsons Consider the trusted resource
A few weeks back Nichole Kelly wrote a series about ego and social and it...
What’s the point?
For the last year, I have been lucky enough to regularly contribute to this blog....
More on Finding Your Content Mojo
In a conversation in the SME: Digital (SoCoCo) office, I realized I do not have...
Be the editor of your brand
There are about a thousand ways to say what I need to say today: Less...
Paralysis of Choice
It’s overwhelming isn’t it? All of the choices, developments, options, approaches, strategies, opportunities, challenges. Marketing...
LinkedIn reminders for marketers
Of late, I have been bombarded with a number of unsolicited sales messages from people...
Four innovation traps to avoid
We work with a number of very large organizations that strive to innovate in their...
Swallow your fear and start measuring
Digital marketing is my passion. Some would say I am “tattoo passionate” about digital marketing....
Eight tips to kick summer’s butt
It’s summer and in our house that generally means crazy town. My husband and I...
The High Cost Missed Opportunities
Ever need to hire anyone? It is hard. Ask most anyone out there. Hiring people...
Finding your content mojo
As brand marketers we are tasked constantly with maintaining a social channel. And in doing...