Three steps to nailing channel strategy
Last week we had a great conversation about social media marketing being at risk because...
Tracey Parsons
Tracey Parsons Six Reasons Social Marketing is at Risk
So, Facebook turned 10 this past February. Ten! That’s double digits, big boy age. Facebook...
Connecting Television and Social: A Contrast
You know what’s awesome? Live events and social media. I love watching live events and...
Are we shifting to anonymity?
Anyone notice the ever-so-subtle shift that is happening right before our eyes? What was once...
Five reasons Esurance won the Social Super Bowl
Super Bowl Sunday has come and gone. It is the one day of the year...
Your content is like the polar vortex
Writer’s note: It’s possible that this post is really cranky because I am cold… Oh...
Three tricks get out of the social weeds
Q1 is such a great time of year for me. I am so full of...
Developing a Response Model in 5 Easy Steps
We live in fast times, my friends. Things in the social world are evolving and...
Manufacturing change for 2014
Generally speaking, humans dislike change. And the hard part is that change is a constant....
Consider the Customer
When you get your New Year’s resolutions dialed for 2014 as a brand marketer, could...
Five Ways to Win Trust
Guess what fellow marketers? The people we so desperately want to pay attention to us...
All I want for Christmas is…for the 80/20 rule to be abided by
In my day-to-day work, I am lucky enough to talk with big brands about their...