Preparing for the On-Demand Generation
In a few short years, my son will be in a coveted marketing demo. And...
Tracey Parsons
Tracey Parsons Avoid a social crisis with one simple question
There is so much fear wrapped up in social media for brands. Fear from legal,...
6 Signs Your Vendor Just Tried to Bullshit You
Not too long ago, Gartner Group predicted that Chief Marketing Officers will spend more on...
Does the wrong department own social?
Social media is coming into it’s own as a practice these days. More people are...
5 Reasons Marketers Are Still Doing Social Wrong
So many years ago, social media was created for people to connect, share their lives...
A Marketing Horror Story
Michael Meyers, the character from Halloween, scares the living daylights out of me. Still does....
6 Content Tips for Financial Institutions
Last month I wrote about my frustration with institutional brands’ inability to create content that...
Introducing One:Me Marketing
Lately I have been gazing into my crystal ball trying to conjure the future of...
Five tips to creating a better candidate experience
It seems a week doesn’t go by without me reading another blog post or opinion...
Everything you think about Big Data is wrong!
Every day there is a new post about the impact of big data on marketing....
Listening to Candidates
My dad always liked to point out to me that I have two ears and...
You’re Fat and Broke… Now, Like Us on Facebook!
Death, taxes, utilities, banks. All things we cannot really avoid with any level of grace....