4 Things to Know About Search Engines - Social Media Explorer
4 Things to Know About Search Engines
4 Things to Know About Search Engines
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Browsing the internet has become a normal part of our lives. Just as we go to work, have breakfast or do chores at home, so we browse the internet on a daily basis. Whether we use it for business or leisure, our lives would be unimaginable without the internet.

Surfing the internet would be impossible without search engines, which is the reason why they play such an important role in internet browsing.

According to statistics, Google is by far the most popular search engine in the world, while Bing comes second, with Yahoo and Ask.com in the third and fourth place respectively.

For example, Baidu is the most popular search engine in China and it’s also one of the most used search engines in the world, due to its dominant position in China.

Choosing a search engine is a matter of personal preference, but it’s also good to know that search engines are not all the same.

Here’s everything you need to know about search engines and how can you improve your browsing experience.

Mobile Devices are the Future

According to Google, mobile devices are the preferred search medium for Google users. It’s been a trend for a couple of years and Google has made significant steps towards optimizing their content for mobile devices and making it easier to search Google using your mobile device.  

There’s a general consensus among SEO experts that the trend will continue in the future, with more people using their mobile devices for Google searches.

SEO is Still Relevant

Search Engine Optimization (SEO) is extremely important for any online business. While it’s true that SEO is somewhat less important compared to a few years ago, it’s still essential for establishing your online presence.

In short, SEO is used to optimize your website (or a blog) in order to make it easier for people to reach you via search engines.

Adopting the right SEO strategy is the key to boosting your website’s search ranking and overall online visibility.

Tip: Check out the houston seo website if you’re looking for a way to drive more traffic to your website.  

Content is King

One of the most reliable methods of driving organic (unpaid) traffic to your website is quality content. They key here is original content, which significantly boosts search rankings, as well as makes it easier for people to distinguish you from your competitors.

However, try to keep in mind that it’s necessary to publish original content on a daily basis, which shows that you’re reliable and will attract even more people as a result.

Mobile Search is More Important than Ever

We’ve already mentioned that there’s a growing number of searches on mobile devices. This is especially important for small, local businesses. People looking for a restaurant ‘near me’ will use mobile devices to conduct their search, so keep this in mind when optimizing your website.  

We recommend you make mobile optimization your priority and take steps to create a mobile-optimized content for your website.

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About the Author

David Saef
David Saef is the executive vice president of MarketWorks and strategy at GES, a global event marketing company with a long history of connecting people through live events. The company has more than 3,000 passionate employees throughout the world who provide unparalleled service and consistent execution of breakthrough experiences that blend art and science to foster engagement. Connect with Saef on Twitter and LinkedIn.

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