If the vast majority of users use search engines to browse the Internet, why not incorporate a search bar on your e-commerce site? Guiding potential customers provides direct benefits not only to those customers, but also to your business.
With a search bar, visitors to your website can search for the products they’re really interested in. Some companies, such as Doofinder, offer customisable search functions that will benefit the users who access the website, and at the same time generate revenue for the business.
Among the services available, you’ll find useful features such as autocomplete, which offers the potential customer swift results without needing to leave the home page, and so avoids wasting time. In this way, you can also promote certain products, choosing the first results that will be displayed yourself rather than relying on chance.
Avoiding wasted time is highly valued by customers.
There is even the option of displaying banners and promotions based on the user’s search criteria. In this way, it’s possible to create special campaigns for your business. Equally important is the opportunity to offer several products at the same time. Opening up a range of possibilities for the user can be a significant advantage for the business.
Apart from the outward appearance of the internal search engine, it can also directly influence the sale of a product. It’s one of the quickest and most direct ways to connect the product with the customer and intervening in this process can be worth its weight in gold. By making suggestions and slightly modifying the search,it can be adapted to suit your interests.
In addition to the important aspects mentioned above, an analysis of the results can also be added. This function, offered by some search engines, is key to informing future business strategies. Having real-time statistics or knowing the conversion rate will help you to know which products are of most interest, and to act accordingly.
Furthermore, it offers other no less important information, such as how users are accessing the site: PC, mobile, or tablet. This can help you to diversify the offer depending on where they come from. You can also identify geolocation, which is key to finding out if your initial objective is being met or if you need to change strategies.
Analysing the results can be key to adopting future strategies.
Knowing which products are of greatest interest, navigation efficiency, how long users spend looking for a particular product, and whether or not they also access other products can define the path you need to take in the future. The better you know your customers, the better you’ll be able to adapt to their needs and give them what they’re really looking for.
A good search bar will generate returns in at least two ways. First, the user will feel at ease thanks to its design, and the speed and ease of use. Secondly, as well as encouraging them to stay on the page, it’s worth noting that their activity will be analysed, and that you can even guide their decision making to a certain extent. This is information that can be key if used correctly.