When entering any home today, it comes as no surprise to find some vitamin gummies, herbal supplements, or pre-workout. It’s actually so commonplace that in the U.S more than 73% of men and women take supplements. For certain age groups this rate is only increased, 81% of 35-54 year olds taking supplements for example.
Supplements are meant to literally supplement some of the more challenging things in one’s diet. For those trying to grow muscle, it provides protein, for those without a diverse diet, it provides micronutrients. In a world where people are increasingly busy and maintaining a diet is challenging, it is a solid alternative.
Socially this comes off the heels of the aging population and the growing body of science on supplements. Increasingly people are getting older and to maintain their health they’re taking supplements. This only becomes a safer choice as more research and science affirms the validity of things like vitamins and supplements.
Economically this has led to massive growth in the supplements industry. The compound annual growth rate, in 2021, was 14.5%. A number that is only projected to rise year after year. By as early as 2031 the industry is projected to reach a value of $98.6 billion. There is only room for growth as more needs are met by supplements and they continue to rise in popularity.
None of this is to say all supplements are perfect or that they’re meant for anyone. It’s just to say that they are on an undeniable rise in popularity. It won’t be long before it’s harder to find a household without supplements than with some. For the fitness industry they’re practically seen as a necessity, but for daily health they’re becoming more important always.