The Power of the Social Media Savvy Moms: Interview with Kat Gordon
Adam Helweh interviews Kat Gordon on the role of women in the advertising and creative industry. Only 3 percent of…
Advertising
Adam Helweh Increasing Customer Spend With A Little Social Media Help
Postcardmania's Valentine's Day promotion serves as a case study in reminding your customers you're there for them.
Jason Falls The Irony of Our Facebook Ad Fascination
Facebook's new ad platform seems to be the talk of the town. But is it a diversion to hide its…
Brands Focusing Solely On Facebook Are Destined To Lose
Facebook's lack of focus on advertisers needs will hurt the advertisers, and the network in the long run.
Daily Deal Fatigue? Not So Fast!
New research on daily deals sites shows there's no buyer's fatigue and they're effective for driving consumer use and visits.
Making The Switch To Online Video Advertising
Sam Peters offers some reminders of how to approach online video advertising to ensure your messages reach the audience optimally.
Are Social Advertisements A Game Changer?
Social advertisements -- those on social networks with a higher degree of targeting functionality -- are producing impressive results. But…
Should Your Packaging Explain Your Product?
A gift turns out to be an example of (perhaps) poor product packaging design as Jason Falls has no clue…
Small Businesses Can Go Zaarly, Dude
Peer-to-peer commerce site Zaarly discovers a neat, untapped lead generation mechanism for small businesses.
Reinvent the Space You Play In
Pandora and Cirque Du Soleil inspire Eric Brown to recommend changing the game in your industry to improve your marketing.
Eric Brown The Golden Age of Facebook Advertising
Facebook's potential initial public offering is poised to change the site's advertising model forever.
The Brandwashing Of Our Brains
Martin Lindstrom’s new book Brandwashed: Tricks Companies Use To Manipulate Our Minds And Persuade Us...