Who Wins in the Battle of Influencer VS. Advocate Marketing
The headlines are scattered with the aftermath and debated value of the social influencer. Kim...
Cases & Causes
Jeff Ernst Forget your Follower Numbers, It’s Time to Focus on Engagement
These days, consumers are mostly using social media to express themselves and share content that is...
Peter Friedman How Brands are Adjusting to the Maturing Social Media Market
Let’s be frank. Marketers can be guilty of having the attention spans of overstimulated toddlers....
Kat French How Lifestyle Mags Are Killing it on Social
Marketers look to social media to evaluate even traditional media buys. You may think of print magazines as old-fashioned, but…
5 Ways to Use Social Media as a Networking Strategy
Social media’s value for brand-building, sales, and customer engagement is regularly discussed and debated. But...
Dorie Clark LinkedIn Endorsements: Worthless or Worth a Second Look?
It probably seemed like a good idea at the time. Three years ago, LinkedIn desperately needed...
Has Social Media Changed Television?
Originally, analysts predicted that the rise in Internet usage would decrease the amount of time...
Teddy Hunt Facebook Saturation
The saturation of advertising messages on Facebook has users complaining, marketers wonder and the network profiting. What it all means.
Jason Falls Why Dell Is Still A Great Case Study
Dell walks the walk, even if using it as a social media case study is, to some, tired and repetitive.
Gladwell Is Right. The Revolution Will Not Be Tweeted.
You could almost hear the brows furling across the Twitterverse the day Malcolm Gladwell’s “Small...
The Top 25 Tumblr.com Blogs
As we saw with our look at the top WordPress, Blogger and Typepad blogs recently,...
Top Social Media Mistakes, According to the Experts
Nearly 90% of U.S. companies are using social media, according to eMarketer. Clearly, we’ve come...