What Would You Name Wrigley Field?
Forgive the post about a project and client I’m close to, but this is worth...
Digital Marketing
Jason Falls Is It Time To Rethink Email Marketing?
Image via Wikipedia According to the Email Marketing Metrics Report from MailerMailer published early this...
Good Communications, Like Good Bourbon, Takes Time
The dichotomy between the making of bourbon and the marketing of bourbon is amusing to...
Involver Wants to Make Video Widget Advertising Easy.
I won’t lie. There are many sweet aspects to the gig here with Jason. (Not...
Kat French Defining A Social Media Marketer
photo:2329367944While doing some research and questioning for a post of her own, social...
Diving (Safely!) into Social Media: Working with Partners and Vendors
Welcome to Part 3 of a 4 part series on getting your organization acclimated to...
Diving (Safely!) into Social Media: Getting Ready to Get Social
This is the first of a four part series on getting your brand involved in...
Small is Beautiful
Is getting bigger a good thing? Ask Twitter. For weeks now, they’ve been dealing with...
Letting The Kat Out Of The Bag
On April 23, I offered a job posting here on the blog. Doe-Anderson‘s social media...
Can Advertising Truly Be Social?
Every time someone brings up the term “social advertising” the anal retentive word smith in...
The Next MySpace Is: MySpace
I have a bone to pick with my social media and marketing brethren. Stop making...
Approaching 10 Years After Cluetrain, Most Still Don’t Get It
Is it really the 10th anniversary of The Cluetrain Manifesto? Actually, it isn’t. The book...