Drama and sports bolster broadcast viewing in October, according to The Gauge – Nielsen
The combination of live sport and new fall television lineups was an enormous boon to...
Social Media Research
Adam In uncertain times, continuous planning should be the new norm – Nielsen
The media planning process needed a reset even before the epidemic. Brands that have been...
How brands can tackle ad avoidance – Nielsen
The power to engage and inspire consumers involves innovative grit, and brands around the world...
Advertiser Playbook
As the end of 2021 comes into focus, the ripple effects of the pandemic aren’t...
Deliver an immersive experience to sports fans – Nielsen
While the events of the Olympic Games span just two weeks every two years, entertainment...
Widespread m-payment adoption in Africa inspires growing interest in crypto currencies – Nielsen
For consumers around the globe, mobile phones have become ubiquitous—providing instant, real-time access to information,...
Embrace change in your media planning: 3 pillars of effectiveness
Over the past 18+ months of uncertainty, consumer lifestyles have changed dramatically—everything from where we...
4 tips for authentic branded content – Nielsen
Audiences are very sensitive to advertising. They can scroll, skip and block ads to enjoy...
Share brand ownership by investing in content that resonates with your audience – Nielsen
Across all media, consumers are looking for consistency and credibility from the brands they engage...
Three pillars can simplify measurement for marketers – Nielsen
Marketing budgets have always been under scrutiny. But the pandemic’s arrival almost two years later...
Meeting Black audience demand for representation that matters – Nielsen
The rich and varied history of the U.S. Black community has shaped our nation and...
Narrative Identity: 3 Roles Your Brand Can Play in Your Consumers’ Life Story
Get it now I wrote recently about the concept of Narrative IdentityWhat it means for...