why brands need to understand consumer sentiment – Nielsen
Knowing that personal relationships are key to brand longevity, smart marketers will look forward to...
Social Media Research
Adam Streaming hits all-time weekly high in December, according to The Gauge – Nielsen
From a total viewing perspective, streaming was the clear outlier during the week of Christmas,...
Reinforcing first-party data strategies is essential for securing consumers’ loyalty – Nielsen
Every marketer is aware that third party cookies are coming to an end. This may...
Podcasts are resonating with diverse audiences – Nielsen
Podcast popularity has changed the market in a significant way over the past decade. And...
6 Ways Social Media Companies Are Fortifying Their Security Features
Welcome to the age of social media. If you’re here, chances are you already know...
How crypto brands are making a splash with the NBA–and fans – Nielsen
Despite the recent proliferation of cryptocurrency in Americans’ lives—hello, Elon Musk on Saturday Night Live—cryptocurrencies...
Consumers give thanks for more viewing time in November, according to The Gauge – Nielsen
There are many factors that can affect TV viewing habits, including the program schedules, weather...
How brands can adapt to the changing face of targeting – Nielsen
Consumers should always be the priority no.1 for any brand regardless of their industry or...
How to plan ad campaigns amid the global supply chain disruption – Nielsen
The supply chain may be slow this holiday season, but marketers can’t afford to be....
Navigate the top challenges facing CPG and retail advertisers in 2022 – Nielsen
The last 18+ months have been turbulent across all industries—particularly for CPG brands and retailers...
In today’s media industry, every second really counts – Nielsen
Have you ever seen a 60-second TV commercial? I bet it’s been a while. While...
Five factors shaping the future of sports marketing – Nielsen
The ongoing pandemic that has ravaged the advertising industry for sports has caused uncertainty over...