By David 
To become successful in your social media campaign, you should
post the right content on the right platform. As there are a ton of these
platforms available, it may be confusing to understand the type of content that
would work best in specific platforms. This is why we have explained below the
different types of content you can create for social media and where to post
them.
1. Written Blogs or Articles:
This is the most common form of social media content where, based
on your knowledge and expertise, you can write blogs or articles. Writing takes
a lot of time, especially when there are hundreds of contents out there talking
about the same subject, hence your content needs to be the best quality and
most informative. You can use social media platforms like LinkedIn and Facebook
for these types of content. A short snippet of this can also be posted on
Twitter.
2. Videos:
The simplest way to grab user attention is via video content.
Users prefer to watch a video over reading content as they need to make lesser
efforts. Creating a good quality video is an expensive affair, but the reach of
a video is really high. The content should not be blindly an advertisement for
your company, but it should be something informative that the users find
interesting to read and understand. YouTube is the best platform to create
content as it is the king of video content. You can also share the same video
on other platforms.
Visit AvaTrade YouTube page which has
published content that talks about how to trade and help users to understand
the world of trading. This is the best example of creating video content as the
channel does not focus on promoting themselves but their informative content
speaks heights about the company’s integrity towards customer care.
3. Sharing Links to External Content:
When you do not have the time to create new content, you can
always share the work of others on social media by giving them the due credits.
The advantage is that you can still keep your audience engaged, even if you
have not worked on something new. The disadvantage is that you are letting your
audience find a new page that shares valuable content just like you. The best
platforms to publish these types of content are LinkedIn and Facebook.
4. Images:
Audiences love to engage with image content and which better
platform to do this other than Instagram? Pinterest is also another popular
social media platform where you can pin an image from your website so that the
users click on the image and land on the website page. Remember, the
competition is high, which is why the image quality needs to be really high.
5. Infographics:
Infographics use visuals to explain a concept. This is quite
interesting, informative, and popular with the audience. You need to be
graphically sound to be able to create such content. It can be shared on both
Facebook and LinkedIn to reach out to your audience.
Start Building Successful Social Media Presence Today!
Implementing these content strategies will make sure that the hard
work you have given into creating the content pays off. As you get involved in
social media more and more, over time, you will learn the type of content that
resonates with the audience of a particular platform. Doing trial and error is
the best way to learn what works for your content type.
SME Paid Under
Headlines Team