6 Great Ideas For Ethical Link-Building - Social Media Explorer
6 Great Ideas For Ethical Link-Building
6 Great Ideas For Ethical Link-Building

When you want to build solid links pointing to your website, there are right and wrong ways to go about it. Guest blogging is a fine example of a sound link-building strategy; an improper strategy would be something like spamming links into other sites’ comment sections. The sort of ethical link-building that boosts your site’s visibility is referred to as “white hat” (as opposed to “black hat”) link-building.

White Hat Techniques For Link Building:

Guest Blogging

Writing guest posts for blogs on other sites is an efficient and potentially powerful way to build good links. There are more websites out there than you might expect that are open to guest article submissions. Writing a quality guest blog is an opportunity to make yourself more visible while also improving your site’s SEO performance.

Another benefit to guest blogging that you shouldn’t overlook is the way it cultivates a positive relationship with other website owners. Forging a strong tie to other owners makes it easier to do more collaborating and build more links in the future.

Conduct a little research and compile a list of websites in your niche that welcome guest posts. When you start considering candidates for your posts, make sure your work will fit with the tone and subject matter of the site. This improves your post’s odds of getting accepted. It’s usually a good idea to contact the site’s operators in advance and feel out the relationship before you start composing your guest post.

Any seo company knows not to turn a guest post into a hard sell for your site. Make sure to leverage your guest post’s impact when it gets published. Announce it on your own site and through your social media. If you take effective steps to boost the site’s readership, its owners will be more inclined to invite you back for more guest posts.

Use Personal And Professional Networks For Link-Building

Running a website or a blog is no longer the rarity it once was. You probably have friends, relatives, and acquaintances with web presences of their own. Don’t be shy about talking to them and asking them to link to your site.

You can follow a similar strategy with professional contacts through your business. This sort of link-building is usually reciprocal, so have a method in place to provide links on your site for partners and vendors who give you a link.

Directory Submissions

A tried-and-true strategy that still has some positive benefits, submitting your website to an internet directory makes it part of a larger index. These days, you need to exercise discretion when picking out directories. Make sure any directory you submit to has an appropriate category for linking to your site. You should also check the directory’s general reliability and look at its domain authority (DA) and page authority (PA) figures.

Directories that have poor DA and PA are best given a wide berth. Avoid sites that have spam links, too. Directories with poor reputations won’t just waste your time; getting your site on them may end up hurting your search engine performance. Do your homework and make sure you’re choosing directories wisely.

If you feel you need help why not hire an?

Make Brand Mentions Into Backlinks

This is an excellent way to amplify your visibility and turn it into better search engine performance once you’re already getting some online attention. You need to use social listening tools to find places where your brand is being talked about. The idea is to find positive mentions – recommendations, positive reviews, testimonials, and so forth – that don’t have a link to your site and then try to get one included.

When you concentrate on finding positive mentions, getting links added can be surprisingly easy. Simply reach out to the site operators with the link you’d like incorporated and a polite request to add it. This is the sort of change that ends up helping both parties, so site owners are highly likely to do you this favor.

Use Local Directories

Presenting your business to its best advantage on local directories is particularly important if you’re a small business that’s looking mainly for local customers. Google is the key directory to get on, but you should make sure you’re listed accurately at other popular sites, such as Bing, Yahoo, Yelp, and so forth.

As should be obvious from the name, local directories are designed to guide users to helpful results that are in their geographic area. If you rely primarily on face-to-face business with people in your community, it’s tremendously important to make sure they can find you online. And since you can include a link to your website in your local directory listings, this step also boosts your general search engine performance.

Keep A Regular Blog Running

A blog is a much more powerful tool for SEO than you might realize. Blogs pop up on a host of different websites because it’s a convenient way to post fresh content, drive traffic to the site, and build links. Equip your site with a blog and update it regularly – but bear in mind that you should keep your posts relevant to your business.

Although it’s fine to think of your blog primarily as an optimization tool, always put your readers first when you compose posts. You can pepper your posts with effective backlinks, but the content itself needs to be useful and appealing to visitors.

Spice things up by including pictures and multimedia content when you can. It’s also productive to give readers the ability to comment on your posts and to add on-page buttons for instant social media sharing.


The techniques discussed here can help you build plenty of links to your site. Remember, though, ethical link-building is an organic process that takes time. Have patience as your network, your audience, and your reach expand. Resist the temptation to stoop to black hat link-building; getting caught is inevitable, and the penalties the search engines impose can be severe.

Have white hat link-building tips of your own? Share them in the comments section!

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About the Author

Jacob Maslow

VIP Explorer’s Club