Experts say that it is important to constantly post on your social media accounts to help grow your audience. But what happens if you simply can’t think of anything else to share without repeating something you’ve done in the past? And how do you plan ahead with content to keep gaps in posting from happening? Here are six great tips for never running out of social media content.
Tip #1: Create a Content Calendar
If you’re thinking ahead, you’ll never run out of social media content. Over the course of a day or a week, grab a beverage and brainstorm ideas on paper. Come up with as many as you possibly can before filtering out the best and worst. Then decide when you’re going to actually make the posts. This type of planning is a great way to ensure you always have something ready—even if you aren’t feeling particularly creative on a given day. Plus, it allows you to add these posts to a scheduler, such as Hootsuite.
Tip #2: Think About the Wants and Needs of Your Audience
It’s always important to think about the wants and needs of your audience when coming up with new social media content. What’s most important to your target follower? Do you want them to take any particular action when they realize that your company or brand can offer help? Write content based on these ideals.
Tip #3: Have a List of Outside Sources
Not all the content you share on social media is going to reflect your own brand. Thus, have a list of outside sources to consider when you’re putting together your posting schedule. Include things like informative articles, funny memes, quotes, and whatever else meets the standards of your audience.
Tip #4: Understand Key Factors of Your Brand
If you need additional social media content, think about the key factors of your brand. What do you do? Who do you serve? What products or services do you offer that would be worthwhile for your customers to purchase or use? Touting these facts is an easy way to never run out of content while still marketing your firm.
Tip #5: Have Plenty of Images Ready
Let’s face it… some days aren’t nearly as exciting as others. Never run out of social media content to post by having plenty of images ready for use. These can include professional headshots of your staff, project photos, or even vacation or personal photos if you’re aiming to be an influencer or individual social media expert. Not only do they give great imagery content, but you can also easily add a quote or text to turn them into engaging and noteworthy social media content.
Tip #6: Keep Your Smartphone in Working Condition
Another tip? Keep your smartphone in working condition. This will allow you to create a sudden post, take a phone, or jot down notes as the creativity bug strikes. Things like a damaged screen or other issues make this difficult, so take your smartphone to a repair locationahead of time if needed.
Content creation is key if you want to grow your social media following to new heights. Keep the posts coming by thinking ahead and utilizing these six tips for never running out of social media content.