How Social Media Can Act As a Primary Sales Channel For Your Business - Social Media Explorer
How Social Media Can Act As a Primary Sales Channel For Your Business
How Social Media Can Act As a Primary Sales Channel For Your Business

As a business owner, there is a good chance that you have already ventured into the Internet. There is a good chance that you probably already have a website with an e-commerce store. Well, this is all good and well, but if you are not taking advantage of social media you are missing out. It goes without saying that social media is the primary means of communication these days. To be precise, there are literally 1.9 billion monthly active users on Facebook alone. 1 billion users on WhatsApp and 700 million users on Instagram. Social media these days goes way beyond communicating with friends and posting pictures. There are no wide ranges of opportunities for small and large business owners alike. With the right techniques you can turn social media into a primary sales channel for your business.

Establish Authority In Your Industry

If you want to get ahead of the game and stand out in this over-saturated market, you are going to need to establish yourself as an authority figure. There is no better way to do this than by providing informative content that is centralized to your products and services. For instance, if own a small cake business then you could post information about the importance of choosing the right ingredients for a cake. You can even create a comprehensive how-to guide on decorating a cake. When you present yourself as a foremost authority figure, you are really going to go off as an expert and someone that your targeted audience can trust.

You Have To Get Noticed

There is no denying that Facebook is the biggest mogul when it comes to social media. With literally 1.9 billion monthly active users that is pretty evident. However, just because this social media platform has this many users it doesn’t mean that you are going to be able to reach them all. In fact, with so many users it can be hard to get the recognition that you need unless you amass a large number of followers. It seems that people are only interested in what’s popular and trending. When you visit, you can buy followers. This type of service helps you grow organic followers so that your business can get the recognition that it needs to grow and make sales.

Take Advantage of Chatbots

Chatbots are relatively new when it comes to social media, but they are making a huge hit amongst retail businesses. This is because these bots act like a sale rep or merchandiser. These automatic bots engage your customers, ask them questions, and help them find what they are looking for. For instance, a clothing retailer is using these bots to help customers find the exact type of clothing that they are looking for. The bot will engage the customer, ask them what types of fashion they are looking for, and then it will give them a link to your e-commerce site where they can purchase these items. This is a new concept, but you can see that it is ingenious.

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About the Author

C.C. Chapman
C.C. Chapman is the Chief Marketing Officer of YSN and the Founder of The Cleon Foundation. He is the best-selling author of Amazing Things Will Happen and Content Rules. C.C. is a professional speaker, photographer and explorer. He is a graduate of Bentley University and you can find out more about him at

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