Product launches are exciting, but they’re also challenging. Maximizing visibility is the key to generating sales, but how do you ensure that your product gets in front of as many eyes as possible? You can’t rely on viral campaigns; they’re too unpredictable. But you can take steps to generate some buzz about your product on social media.
Start by Researching Your Audience
Knowing your audience is key to any marketing strategy. Get to know your industry. Get to know your customers.
Put yourself in your customers’ shoes. What type of content would you want to see as a potential customer? What would get you excited about the product?
If you’ve had other successful launches, you can also play off of what worked in the past. Of course, the goal is to improve upon those strategies and achieve even better results.
Let’s say that you’re in the fashion business. You’ve had success with the launch of your Birkin bag replica and now you’re ready to launch Hermes replicas. What made your first launch so successful and what can you do to improve it?
Many brands are finding success through video content shared on social media channels. Cadbury is a great example. The company created a giant chocolate thumbs-up out of 2 tons of chocolate to thank their fans for reaching 1 million “likes” on Facebook. They made a video on how they created the chocolate sculpture, which went viral. The video brought in 40,000 more followers and was watched by more than 250,000 people around the world.
Create Your Own Hashtag
Come up with a catchy hashtag to use in posts promoting your product launch. On social channels, the hashtag will generate conversations and help your brand stand out in the crowd. It will also help other users learn more about your product through your unique hashtag.
You can also use the hashtag offline. Promote the hashtag at events related to your launch to encourage attendees to share their experiences online. Each post and share will expand your reach.
Connect with Influencers
Connect with influencers on social media who can introduce your product to new faces. Build relationships with these influencers.
Any content they post will be well-received by their followers, especially if they put in a good word about your product.
Host a Contest
What better way to get people talking about your product on social media than to host a contest? People love free things, and they love to win things.
Choose a fun, attractive prize – it could even be the product you’re launching. Plan and organize a contest that encourages your followers to spread the word. A common tactic is to have followers like, tag and/or share the post to be entered to win.
Contests can be held on any social platform, including Instagram and Twitter. Just make sure that the prize is worthwhile. Otherwise, users won’t bother sharing.
Host an Event
Events are a great way to generate buzz about your product. While local events are great, you can also host virtual events through Facebook or Instagram Live. You can even stream your local event to your followers on social media.