You might already know how Quora works, let alone use it for your own personal reasons and interests. You can ask a variety of questions, and someone will always be there to answer them for you. Surprisingly, the platform is also great when it comes to generating content ideas.
Quora.com, by essence, is a question and answer website visited by more than 80 million people worldwide every month. The site is divided into multiple topics, such as business, marketing, content writing, podcasting, and many others. Think of it as a community where people can start a discussion, consult, and help each other.
Why Quora is a Secret Weapon for Content Ideas
So, what makes the platform so great for generating content ideas? Or, perhaps a better question would be, “How to use Quora to find content ideas?” Believe it or not, all you need to do is ask a question and wait for responses to flock. But here’s the most interesting thing: You can use these responses and turn them into talking points and fresh ideas for your next blog post. You can even quote Quora users directly to give your post a real live source and make it more credible.
Here’s an example of how it works:
Start by Asking a Question
Naturally, this will be the very first thing that you need to do. You don’t have to go technical unless needed. Just make it clear and precise. Let’s say you want to know how to use social networks to advertise different services and products, for example.
Keep in mind that your question must be correctly categorized. By doing so, followers interested in that specific topics can easily see your question in their feed. Then, you’ll be given the opportunity to invite Quora users to provide answers to your question directly. This is where you need to sort through suggested users and invite them accordingly.
In the given example, you want to identify the ones who are experts in that category. You can invite as many users as you can. The more you invite, the better your chances to get the best and most relevant answer to your query or question. Now, this is where the real work begins.
What to Do with Responses
Of course, those answers will help you learn and gain knowledge from some of the best experts in that particular topic. But apart from that, you can share what you have learned with your network of people, particularly those who are interested in advertising strategies and marketplaces (such as Bannerbit.com, for example) or anyone who has a thing for the topic you posted (i.e., in this example, ways to advertise products or services).
Another way to use these responses is to craft your next blog post based on them. Technically, this is crowdsourced content that you can leverage for your own writing. Use them as inspiration to write unique and original content according to these responses and answers.
Don’t Forget To Give Credit
There are some rules that you need to remember and follow before posting questions and soliciting answers. Since respondents are basically giving you free content, you need to acknowledge that and respect the time and effort they spend to help you. Sure, you can use their answers to help you craft your next blog post and come up with a compelling story, but you should never claim them as yours. As much as possible, you must give credit to those entitled to or link to the original source.