4 Essential Tips for Successfully Marketing Your Airbnb - Social Media Explorer
4 Essential Tips for Successfully Marketing Your Airbnb
4 Essential Tips for Successfully Marketing Your Airbnb

If you’re attempting to grow your Airbnb’s popularity, consider how increased marketing efforts could help you increase your business. Discover methods for showing more potential renters your property in the best light.

Here are 4 tips for successfully marketing your Airbnb:

  • Advertise Your Rental

If you are struggling to fill up your scheduled bookings on Airbnb, consider expanding your advertising efforts. By utilizing other booking sites for short-term or holiday rentals, you can get more exposure for your business, which will increase your profits. 

Research sites that provide similar services to Airbnb. Confirm that your rental property aligns with their guidelines and expectations. Post your property on their site to increase the amount of potential renters who come in contact with your listing. 

Posting your property on multiple sites can help drastically improve the amount of travelers booking with you; however, keeping up with multiple schedules can become difficult. If you plan to extend your advertising efforts, create a schedule that will combine and sync your bookings between the different sites. This will help you keep track of your guests and eliminate scheduling mishaps. 

  • Utilize Social Media 

In today’s digital age, social media has become an essential marketing tool for any small business. If you want to grow awareness of your Airbnb property and increase your overall profits, utilize social media to spread your message. 

The power of social media comes down to recommendations, reviews, and photos.  Making sure your property is in tip-top shape can be the difference between mediocre reviews and images, and ones that will propel your business. Getting great reviews comes down to many things, including but not limited to, great interactions with your clients and a well taken care of property. You should not avoid responsibilities like properly cleaning the place after each guest. It can be tempting to hire a fly-by-night cleaner, but overall it’s a much better idea to find a good company in your city, such as a pro house cleaning service.

A reliable company like this will handle properties better without your direct intervention. They have more motivation to do great work because their company helps them succeed in the long run.  Getting kitchens and bathrooms properly scrubbed, and living areas and beds looking crisp and clean is the art of hospitality.  It’s best to rely on professionals to keep your Airbnb consistently superior to other options in the area. Customers will be more likely to rent your space and recommend you, keeping your Airbnb profile looking exceptional.

Marketing your Airbnb through social media platforms includes:

  • Posting regularly, specifically photos that showcase your rental or unique locations in your area
  • Using relevant hashtags
  • Linking to your Airbnb listing in your bio and relevant content
  • Following people interested in traveling or Airbnbs
  • Interacting with others by liking, commenting, direct messaging, or sharing content

By marketing your Airbnb through platforms like Instagram, Twitter, and Facebook, you can use your created network of followers and friends to gain interest and guests. Be active on social media to increase awareness of your business and create a good first impression with potential renters. 

  • Improve Your Rankings 

When a potential renter opens Airbnb and searches a specific location, where does your listing rank on the page? Are you even on the first page? Boosting your rankings on the Airbnb site is essential to booking more guests. 

Ensure that your listing information and booking calendar is constantly updated. Include high-quality photos of your property to increase interest. Respond in a timely manner to all inquiries to ensure you leave a good impression. Offer competitive rates that will encourage renters to book with you over others. 

By paying attention to these finer details on the Airbnb site and promoting your listing on social media, you will be able to earn positive reviews that will boost your rankings. Hosting through Airbnb means you must become an expert at hospitality. Guests will recognize your skills and book with you, which will help your Airbnb gain popularity. 

  • Provide a Quality Stay 

A basic method for marketing your Airbnb property is to provide a quality stay for your guests. If your renters enjoy your home and what you provide, they will leave positive reviews that will attract other guests to your listing. 

Don’t get swept up in the task of marketing that you forget the best way to boost your Airbnb business is by serving and delighting your guests.

Provide Amenities

Make sure your home is fully stocked with the essentials, such as fresh towels, soap, and toilet paper. Consider going above and beyond by offering a coffee and tea station, snacks, games, and movies. Guests appreciate amenities, so include what you believe will assist your guests in having the best stay. 

Decorate Your Space

A stylish home will encourage renters to book with you. Choose a popular and minimalist style you believe will compliment your home. Don’t go overboard with decorations, but rather subtly create a comfortable place where your guests will feel at home. 

Keep it Clean

Clean your home regularly between guests to ensure everything is properly sanitized. Consider hiring a cleaning service for your airbnb to guarantee your home will meet your guest’s high standards. 

Turning your home into an Airbnb is an excellent way to make additional income; however, if you want to succeed, you must market your property. By following these essential tips, you can guarantee your Airbnb will gain awareness and you’ll earn a profit.

SME Paid Under

About the Author

Anthony Del Gigante
Anthony Del Gigante is chief creative officer at MDG Advertising, a branding/traditional ad agency made digital, with offices in Boca Raton, Florida and Brooklyn, New York. Over the years, his unique talents in brand strategy, visual identity development, and brand activation have consistently delivered measurable results for a wide range of world-renowned clients, including American Express, Verizon, AbbVie, and Cushman Wakefield. A brand specialist, Anthony leads MDG’s creative development, working with clients to develop creative, strategic, and functional solutions for their brands.

VIP Explorer’s Club