In today’s era, it is more important than ever for businesses to have a strong online presence. This is because when most people look for a new product or service, they are going to turn to the internet first. While most businesses understand the importance of having a strong website, having a social media presence using sites such as Facebook, Twitter, Instagram, Snapchat, SoSa, and more is just as important. Social media can be used to grow a small business.
First, social media can be used to develop trust with potential customers. When people use social media, they are able to interact with a small business on a personal level. For example, a small business can use social media to survey potential customers to see what they are interested in. Then, businesses can use this information to drive sales and promotions. In this sense, customers will have their feedback heard. When they feel like they are listened to, this imbues them with a sense of loyalty to the business and brand as a whole.
Next, social media can also be used to increase a business’s search engine rankings. When potential customers use search engines to find a product or service, it is critical for businesses to land on the first page of the rankings, preferably in the top spot. Having a strong social media presence will help this happen. With the ability to add pictures, videos, and links back to the company’s main website, this will improve the search engine ranking through a process called search engine optimization, or SEO. Many potential customers will visit a company’s social media pages before they head to the company website to learn more.
Finally, as alluded to above, a small business can use social media platforms to drive traffic back to the website. In this fashion, a business is able to turn social media traffic into leads by getting them to visit the company’s main website. Social media platforms can be used to expand the potential reach of a brand, driving traffic back to the company websites. By creating a profile for a business on each social media platform, the popularity of these platforms can be leveraged by sharing content that has been customized to the needs of the consumer and business. As they start to follow the business, they will eventually reach the company platform, driving content.
Furthermore, potential customers can even share the company’s social media posts and the business’s website on social media platforms such as SoSa, which is an online community where people can make new friends and socialize. Through discussions on social media platforms, small businesses are able to promote their brand, expand their reach, and market their products and services.