Long gone are the days of businesses solely using traditional marketing methods to grow. That’s not saying that traditional methods are dead, because they’re not. But traditional marketing methods aren’t the only way to bring awareness to a company or brand. Today, social media is a major component of any effective marketing strategy.
When it comes to link building through social media, you can’t deny its power. Social media allows your brand to improve its SEO efforts, boost engagement, and expand your reach, making it a marketing force to be reckoned with!
If you’re not too familiar with link building, a simplified definition of link building would be techniques or tactics used to get more links to your website from other websites (backlinks). It’s important to understand that link building isn’t an easy task but when it’s done properly, it can do a world of wonder for your business.
That’s why so many businesses turn to the best link building sites for link building packages to meet their business needs… Social media just amplifies your link building efforts.
The funny thing about utilizing social media in link building strategies is that it’s not this new phenomenon like people tend to think it is. The reason people think that is because they weren’t utilizing it properly in the first place.
For one, to effectively use social media in your link building strategy, it’s going to help if you at least have a basic understanding of what each platform offers. For example, if you’re familiar with Instagram, you know that one of its big features is the “Swipe Up” option that links users to your landing pages.
When you have a complete understanding of the social media platforms you’re using, it’s going to help you hone in on the specific approach to take in maximizing the full effectiveness of your links. Let’s take a closer look at how to best utilize link building in your social media strategy.
Getting the Most From Link Building Through Social Media
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Cross-Link Social Profiles
Cross-linking is the very reason why businesses need to have more than one social channel. Businesses can’t possibly expect potential customers to always find them… sometimes you have to just make it easier for your audience to find you.
Because believe it or not, if someone is following your brand on one particular social channel, they more than likely going to be willing to follow you on other social channels as well.
So, to keep their interest, you need to make it easy for them to find you on other social channels. The best way to do this is through cross-linking. You can cross-link in several different ways too. For example, one way to do this is to provide a link to your Twitter account in your Instagram profile.
This is going to create and promote consistency within your brand across multiple platforms, which will build trust with your audience as well.
And not to get cross-linking confused with cross-posting, we recommend that you make sure you optimize the content you use for each network and make sure the post you create belongs on a particular social channel.
Utilize Calls to Action (CTAs) in Your Profile Bio
A CTA is a prompt to encourage some type of action from your audience. Your CTA could be to fill out a contact form, subscribe, or to purchase a particular product, as long as it encourages your audience to do something.
Using CTAs with social media is very beneficial because regardless of the platform you use, it allows you to push a product or service any time you make a new post about it.
If you post a snippet of a tutorial in your Instagram story, you can simply include the statement “Link in Bio,” and people will know exactly where to go to see the rest of your tutorial.
Also, when you post links in your bio, regardless of platform, the links are easy to switch to match the product or service you’re promoting at the time.
Use Shortened or Branded URLs
With shortened or branded URLs, it’s simple… they’re just more appealing than long, drawn-out links and it’s ideal for social media because they’re just easier to share with followers and boost conversions… the shorter the link, the better.
The same rule applies to branded links as well. Your branded link still needs to be shortened but include your brand name. Also, branded links appear more trustworthy and authoritative… this is extremely important because there’s a lot of “spammy” stuff on social media and the last thing you want to do is appear “spammy.”
Grab Attention With High-Quality Images
Social media is the poster child for high-quality images… it’s practically a virtual photo book! The best way to generate more clicks and traffic to your site is to not only incorporate shortened URLs but to place those shortened URLs with high-quality images.
With social media, the highest chance of getting your posts seen is to include images with every post. Just make sure the image is relevant to the link you’re posting alongside the image.
Social media is a very effective way to utilize link building. The main thing to think about from this post isn’t what you link to, but what you link to is very important… The key takeaway here is HOW you link. How you link is what’s going to be the biggest determining factor as to how effective your links will be on social media.
Take the time out to create a clear strategy on how you want to use link building on your social media channels to ensure your efforts won’t be wasted.