Whether you love it or hate it, social media isn’t going away any time soon. And if you’re running a business part of your marketing strategy should include how to increase social media followers.
But it’s not always easy to figure out how to build a social media following when it’s just one part of your marketing strategy. Which is why we want to help.
Keep reading to learn our seven favorite ways to gain new followers on social media.
1. Having Goals Will Help You Learn How to Increase Social Media Followers the Right Way
Begin by determining what your goals are with your social media pages. Knowing what you want will help you create a winning strategy.
Maybe your goal is to have an online forum where you can answer burning questions from your customers. Maybe you want to gain social media followers to help grow your brand.
Then again, perhaps you’re just looking to attract more attention to your website. Whatever your goals are, they must be clearly set so you can achieve them successfully and in a timely manner.
2. Follow Legitimate and Influential Accounts
You must have good reasons for following people on Facebook and other social media accounts. Do your homework to determine who the real people and businesses are who are the most relevant to your business.
Then begin following them. Sometimes they might follow you back. Especially if your feed provides great content with valuable information.
While having extra followers is a good thing, your main goal is to align yourself with people and businesses you want to interact with. Thankfully, there are tools to help you find the best accounts for your interests.
You can also look at who your favorite influencers are following and follow them as well. There are also groups and communities on social media sites you can join to meet new people.
3. Post Consistently
Whether you’re trying to figure out how to get more Facebook followers or you’re more focused on sites like LinkedIn and Instagram, you have to post consistently.
No one cares what you posted in the past, they’re interested in following you to find out what you’ll post in the future. And if you’re posting sporadically, your followers will soon lose interest.
Instead, determine the best time(s) of day to post on each social media site you’re on. Then create a schedule so you know when and where you’re posting.
But when it comes to consistency, it’s not just about posting. You should also respond to comments, questions, and criticisms consistently as well.
You want to give off the impression you are a real company who cares about creating lasting relationships with their followers. Being consistent is a great way to prove that.
4. Use Images and Videos With Your Content
Do not just post written content. It’s boring, especially on social media sites.
Instead, if you’re looking to gain social media attention, use a combination of content, photography, and videos. If you’re not a great photographer, you can purchase stock photos on various sites that will let you use their photography for a fee.
Some sites let you post certain photos for free which is great if you’re on a budget.
Videos are the Future
You can also do a lot with video and you should do a lot with video. 80% of the content on the internet is video. And it’s not showing any signs of slowing down any time soon.
Videos should be short, informative, and interesting.
You can even post live videos these days. Live videos are a great way to share information in a way that lets your followers both see and hear your content in real time. It’s also an opportunity for them to ask you questions and have you respond immediately.
5. Post Valuable Content
While you may feel you need to sell your products or services on social media, unless you purposely take out ads, you shouldn’t use these sites to sell anything.
Instead, use social media as a way to form connections with other people. Posting and sharing valuable content is a great way to begin forming relationships.
Suddenly, your followers are turning to you to help them solve their problems. And you’re now known as an influencer and an authority on the information you’re sharing.
Share Information from Others
You don’t have to create everything yourself. Instead, use the forum to share your opinions, data, and anything that’s newsworthy and relevant to your industry.
Obviously, if you’re having a big sale, an event or you just launched a new app you designed in App Maker you want to tell everyone about, you should definitely mention it on your social media sites, but don’t spend all day every day pushing your products and services on people.
6. #Use #Hashtags
Not every site values hashtags, but on certain sites such as Twitter and Instagram, hashtags are a great way to gain new followers. But do some homework before you leap into the world of hashtagging.
Take some time to search for the perfect hashtag on that specific network. Make sure whatever hashtag you want to use isn’t currently being used for something you don’t want your brand associated with.
You can use tools such as Ritetag to help you find the best hashtags for your posts.
7. Know Your Audience
You’ll never really learn how to build a social media following that’s effective until you clearly define your audience. You need to understand who they are, what they’re preferences are, and what they want.
Once you know this information it’s easier to understand what you to post, when to post, and how often to post.
Don’t Assume You Know Your Customers
But don’t guess at what you think your audience wants from you. Instead, let them tell you exactly what they want to see from your social media account.
You can do that by listening to your current customers. Let them tell you what their desires, needs, and pain points are. Ask them to share with you what their struggles are.
Then, develop a strategy that helps you find a solution to their problems.
Learn From Others
If you’re really looking to learn how to increase social media followers, take a look at what your competition is doing. Learn from them.
Check out what the top companies are doing to stay relevant. Click here to learn what the top companies do to engage with their followers.