As a brand, an influencer, or just someone who has something to sell, you need to think your social media strategies from the ground up year after year. That may feel a bit tedious, so you may want to learn about some strategies that tend to remain relevant, even in the ever-changing landscape of social media.
Cultivate your love for your audience
The millennial generation is all about having a voice and be heard, and generation Z has grown – and continues to grow – surrounded by the digital environment that has been in the works for the last decades.
Therefore, you must identify your audience clearly and cater to its needs. Especially if your audience falls into these age groups, you must prove that your love for the people who watch you, read you, or follow you, is the genuine article.
Millennial and Gen Z groups can’t be fooled with clickbait content. Traditional ads that exaggerate the benefits of a product or a service are today the stuff that memes are made of.
As a result, these consumers value honesty above all else, and, in that respect, they are no different from other age groups. Only that they are better equipped to be able to tell when a company or an individual is trying to sell them something they don’t need or want. So, be honest and genuine, and your follower or subscriber base will grow.
Apply the S.M.A.R.T. formula for your marketing strategies
One of the things companies, brands, and influencers have complained about over the years is that social media doesn’t entirely pay off since the campaigns they run don’t yield the expected results.
When building your marketing strategy for social media, always keep in mind the S.M.A.R.T. formula. In other words, your approach must be specific, measurable, attainable, relevant, and time-bound.
There is also something that should be added here. You should set realistic expectations. Work on small samples of consumers, and start small. This will give you the possibility to adjust your marketing strategy as you go, without investing the entire budget for the year.
‘Spy’ on your competition
Building a brand new strategy can be challenging and time-consuming, especially for someone who doesn’t have the resources of a big corporation at his or her disposal. So, one thing you can do is to start examining what your competition does.
There is no shame in imitating something that works. As long as it fits your business model, you should give it a try and see the outcome.
Content is still king and will remain so
The mantra of the last decade has been this so far: content is king. And it should be so since people seek real value even when they are just browsing through their social media feeds. For them, well-written reviews of products that come from established experts, as well as consumers just like them, represent the real value.
That is what you focus on, too. Provide real value with each blog post you write, YouTube video you create, or photos you want to post on Instagram.
Don’t neglect the power of engagement
Consumers are no longer passive spectators to ads, presentations, and other marketing materials brought in front of their eyes. They like to comment, share their opinions, express their doubts, and that’s the type of resource that you shouldn’t overlook.
If someone says something, good or bad, about your product or service, answer in a timely fashion. If you have to deal with an influx of such input, maybe a good idea would be to hire someone to be in charge of engaging with your audience.