In the world we live in today, social media is perhaps the best way businesses can interact, and build relationships with their target audience. The direct interaction it offers allows companies to develop their personalities and present them to their customers.
It’s no surprise that a whopping 92 percent of small business owners who are social media users consider it a crucial strategy. It helps potential customers recognize your brand, build a community comprising your followers, and helps foster your bottom line.
With the number of social media users increasing by the minute, it has become increasingly important for every business to incorporate social media into their marketing strategies.
In short, there’s no better time to use social media to attract traffic to your websites. So, how exactly can you do that? Well, keeping reading to learn about the five best ways to use social media to boost traffic:
Optimize Your Social Profiles
Similar to how you focus on search engine optimization (SEO) for your website, the same rules also apply to your social media profiles. For starters, you can ensure that your biography and about description have keywords incorporated to them. Furthermore, make sure you haven’t missed out any section in your profile and that all relevant information has been completed.
You should also include your website’s link to your social media biography since this is a great way to boost your website’s SEO. By using your social media profiles to link back to your website, you can create high-quality backlinks which are especially useful to social media profile optimization.
Choose The Best Time To Post
There’s absolutely no point posting content on your social media profiles if the audience you’re targeting isn’t online to see it. Of course, this doesn’t mean you won’t get any views at all. However, it’s likely those aren’t the views that fruitions into action and they may contribute to your bounce rate.
The solution to these problems is the peak time, which is simply the time most of your target audience is active. The peak time often varies on different days of the week with Thursday being popular on Twitter (5 pm) and Facebook (8 pm) and Friday is the most popular day on Instagram (7 pm).
Once you’ve established your brand, you can start experimenting with different times and days to see how your audience reacts and whether the experimentation drives enough engagements. With a few trial campaigns, you can analyze the results and determine what works best for your brand.
Share Your Posts
While this tip is pretty much a given, there’s no downplaying the importance of sharing your posts to your social media profiles. Every time you publish a new blog post or upload a new photo on Instagram, you need to ensure your social media audience also knows about your new content.
Blog posts, in particular, will be able to draw in more audience when they’re shared on social media since, when more people gain awareness and access to your content, it boosts your search engine optimization (SEO) and helps with engagement. Remember, it’s imperative that your content is actually interesting and fresh, so people will share it. Organic marketing, where your customers bring traffic by enjoying your content, is the best possible kind of promotion you can have.
Just like anything else, it’s important to analyze your results and determine what works for you. For instance, it’s possible you’re gaining more traction on platforms, such as Facebook and Instagram, than Twitter or LinkedIn. Using a tracking tool allows you to see where most of the traffic was coming from and how that traffic interacts with your content.
Choose The Right Content To Post
The best way to figure where you should start and what your business is supposed to do is by looking at what’s working for your competitors and taking that up to a notch. Once you’ve determined what tone or voice works for your social media posts, you can use other skills, such as Photoshop and photography, to come up with better content and even use them to post product images for your e-commerce business.
There are various content generation tools, such as Canva, available that will help you come up with new and original content and gain more followers. Content with visual elements, in particular, such as images, gifs, and videos, will tend to get more clicks, views, and share than any other kind of content.
Additionally, your content should also be accompanied by short text or description, hashtags, and emoticons to encourage more interaction with followers. For instance, you can post images, quotes, links, or reshare something altogether. You should keep the tone and theme of your content consistent to avoid creating too much disparity in your brand personality.
Choose The Right Social Media Channel
Before you jump right in and start implementing your devised social media strategy, you need to step back and reflect on one crucial aspect: know your audience.
Every social media platform caters to a different audience, and you need to choose one that falls in line, not only with your target audience but also with your business goals.
For starters, you should focus on the demographics of your target audience to draft up your target buyer personas and the mediums they prefer. You don’t need to be active on all social media platforms; you need to choose the ones your audience is active on. For instance, Twitter is excellent for political organizations while Instagram is perfect for food and travel bloggers.
Keep in mind that you’re aware of the rules and guidelines associated with the platform you choose. For instance, if something such as your Instagram story dimensions could turn off your potential followers and push them the other way.
Using social media to boost your website traffic is an excellent way to create brand recognition. By starting with at least one of these top-notch tips, soon enough you’ll be drawing more and more visitors and establish you’re it enough even to sell your website one day.
Regardless of what route you decide to take, social media is a valuable asset to add to your arsenal, and the possibilities it offers in terms of content marketing and lead generation are endless.
Have you tried any of these tips before? Or do you have suggestions of your own? Sound off in the comments below!