The pandemic has affected companies all over the globe. Businesspeople are having to make difficult decisions about how to keep their firm up and running. COVID-19 has shifted the way we live, work, and do business. But with more people spending more time online than ever before, it is not only possible to survive but actually thrive following this disruption. Read on to learn how to boost your company’s sales through social media in a post-pandemic world.
Reach out to influencers and local businesses to create joint giveaways and other ventures. Let’s say you carry cultured Tahitian pearls. If you hook up with someone who sells gifts for grandma, you can both benefit through cross-promotion. Find potential collaborators via LinkedIn and hashtags on Instagram. Target brands that offer services that complement rather than compete with your own.
Increase traffic by adding useful content to your social media posts. Keep current customers engaged with your brand and widen your customer base through interesting, relevant content. Boost sales by adding a call-to-action to every link and piece of content that you share.
People love freebies. Use giveaways to convert followers into customers, to build your email list, and to optimize brand awareness. For best results, offer followers a variety of ways to enter the giveaway, such as by clicking on an image, following you, or tagging friends.
Quizzes posted on social media can be a real win-win for your business. Fun and voluntary, quizzes promote user engagement and provide you with valuable info about your target audience. When you better understand your customers’ preferences and needs, it’s easier to tailor your offerings.
To retain and improve conversion rates, post updates on social media to help keep your customers up-to-date about changes to your services. This may include emergency alert messages, time-sensitive information, different business hours, new content or promotions.
Podcasts are an effective way to promote your brand. Appearing on a podcast can position you as an authority on a product or service. First, compile a list of relevant podcasts and follow them. Pitch your idea, focusing on your expertise and why it will be relevant to their listeners. Interviews are usually shared on social media, potentially generating lots of new followers within your target audience.
The pandemic has changed what people search for online. Do some research and change your keywords to match the most popular products and services. Updating your keywords will help optimize your website and develop more relevant content for your business.
Are you still managing your social media accounts individually? Save yourself a lot of time by switching to a service that curates content, schedules posts, updates and alerts all from one place.
Social media strategies that worked pre-pandemic may not be working now. Avail yourself of tools that measure engagement, traffic and so on. Also, review your goals: sales are always important, but maybe it’s time to focus on growing the email list, or perhaps awareness and engagement need some help. Your goal is to build a lasting relationship with your customer base. And remember, it’s significantly easier to retain a customer than to gain a new one.