Why a Fintech Startup Focus on Social Media Marketing in 2020 - Social Media Explorer
Why a Fintech Startup Focus on Social Media Marketing in 2020
Why a Fintech Startup Focus on Social Media Marketing in 2020

The Fintech Company was born when the technology fused with the financial services; as a result, to deliver unparalleled efficiency. FinTech is trying to combine some innovative business models and technology to enable, enhance, and disrupt financial services. This means that for every need that a customer might have, no matter how small, there is a product ready to satisfy it. This also means that every customer will have too many choices and too little information to make an informed choice. This means that when something goes wrong with the customers, they do not have much time to look at the products by FinTech. Hence here the question arises, then how can Fintech reach out to the customers with their awesome products? Here is your answer.

Virtual marketing is a need to come in here without the help of this. A customer cannot look into the products, and also FinTech would not be able to reach out to them. More importantly, in this 2020 year which is slowed down a lot due to the pandemic, hence people are not able to reach out to others and talk to them about their business-related stuff. Hence Fintech had decided to start virtual marketing wherein it would be easier for them to reach out to the customers easily. 

Reasons for Social Media Marketing

As told before, there are certainly important reasons due to which Fintech started to focus more on Social Media Marketing. The reasons have been mentioned below.

  • Quick Information- People have become very busy these days, and hence it has become very difficult for them to focus on one topic or product for a longer period. And hence what they want is faster information about a product. If the product information is about to say twelve to fourteen pages, it would be difficult for people to read as that would consume a lot of their time. Hence video descriptions about products are much useful to people these days. Hence the main motive of Fintech was also to do the same thing, which is to lessen up the burden of customers and help the customers know more about the products.
  • Making a Lasting Impression- It is really true that humans can remember more about a thing if and only if they see that thing. Hence Fintech has also tried to make its aim fulfill and have ensured to reach out to the visual appearance of the products to the customers through a visual medium.
  • Simplification- Fintech is a mixture of finance and technology. It has always tried to ease up things for the customers. If something seems difficult to the customers, then they would not use the products or even look at them; hence Fintech has tried to make it as simple as possible.
  • Power of Youth- In today’s world, Youth are more open towards social media platforms, which means they are more active on them. Hence Forex market has rightly utilized that power of the Youth and has tried to reach out to them in every possible way.
  • Competition- In today’s world, the competition has increased a lot, be it globally or locally. In today’s media world, everyone or the other is up with some of the other businesses, and that has increased the competition more of companies like Fintech, etc. You can even reach out to customers in the whole world with the help of this social media.


Hence we can understand that visual marketing has become a solution for all problems, and it has also enhanced the value of companies like Fintech. The Fintech Company, as a result, has been taking up more and more steps so that they can become more accurate in their new work, and of course, they are getting a great result. I hope this article has been really helpful to you.

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About the Author

David van der Ende is a full-time blogger and part-time graphic design enthusiast. He loves to write about a broad range of topics, but his professional background in both legal and finance drives him to write on these two subjects most frequently.

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