Digital marketing is going to continue to grow for the
foreseeable future. Top digital marketing professionals have already delved
into the way voice search on smartphones will impact search patterns. The
digital marketing landscape is interesting in the fact that the best in SEO or
content marketing might not have the most coveted positions. A number of these
people decide to go into business for themselves as they have mastered the art
of earning money online. Hiring for your digital marketing company needs to be
done carefully as a few bad hires can cripple cash flow. Implementing hiring
technology is important as the artificial intelligence used can
identify patterns associated with quality hires. Going by your gut works for
some entrepreneurs but data is difficult to argue with. The following are tips
to hire the best team possible for each of these types of positions at a
digital marketing company.
Web Designers/Developers
Web design and development being listed on a resume is
something that a number of people lie about. Designing an uncle’s website for
his very small business doesn’t require the skills that it does to design a
full-scale ecommerce website. Hiring from other agencies that have specialized
in web design could be the best move. You want a developer with experience in
multiple coding languages and continues to learn. The self-education of web
design trends overall and those that pertain to SEO is essential.
Clients want websites that are going to look great and rank well on search
engines. Organic traffic isn’t going to convert with a poorly designed website
as it frequently frustrates people with slow loading times or strange media
popping up on the homepage.
Sales
Sales professionals can come from a variety of backgrounds
which can be advantageous if your digital agency specializes in marketing
certain types of businesses. A person that has paralegal experience might be
able to sell far better to a law firm than someone without a legal background.
Competition drives sales and the best thing that can happen is a competition
arises between top salespeople leading to huge increases in revenue.
Pushy salespeople in digital marketing can be blacklisted as
the community does meet up at different conferences and virtual seminars. Former
college athletes with sales experience can drive sales due to their
natural competitive nature and willingness to produce in a team environment. Do
not be afraid to take a risk on certain individuals that have had success in
sales in a different business niche. People that can sell can usually sell
almost anything that provides value to a customer.
Copywriters
“Content is King” has been stated for years but in today’s
digital landscape, written content can help take a brand’s name mainstream.
Offering content marketing services whether it is writing content for the
company blog or for offsite publications is attractive to a number of potential
clients. Outreach and content production can be a full-time job in itself so
writers are required to offer a full-service marketing agency. Asking writers
for their experience in email marketing, newsletters, and other types of
written content besides blog posts/articles is essential. A digital marketing
company wants to hire a versatile writer so they can handle a myriad of tasks
instead of being limited to one type of written content.
PPC Professionals
PPC professionals can help generate revenue for nearly any
client with a quality product at the right price. The best professionals can
still convert despite the quality of a product for a short period. Demonstrated
results over time should be looked at critically. As PPC trends have changed,
has your applicant adapted and thrived? If the answer is yes, then you should
feel confident in hiring this person. Make sure that budgets they have worked
with align with yours as smaller companies might not have the budget a huge
corporation has for a particular product/service to be marketed.
Social Media Gurus
Social media professionals differ vastly in their expertise
and content creation prowess. There are those that have handled accounts for
smaller businesses but handling a number of larger brands is a completely
different task. Asking to see results that were garnered for previous clients
or at other roles is essential. The last thing a digital marketing company
wants to do is to hire a person that doesn’t even know how to schedule tweets
on Hootsuite or cannot dive deep into social media analytics.
A Number of Freelancers to Scale
Freelancers
are going to be needed to scale projects whether the copywriters edit
content written by them or designers put the finishing touches on a
freelancer’s project. Finding a healthy number of freelancers that can help can
allow a digital marketing company to grow without a hitch. Working a number of
contracts can result in a full-time hire but keep in mind a number of
freelancers enjoy it due to the flexibility it grants them. Look at the various
platforms that are boiling over with talent especially due to the loss of jobs
on account of the Coronavirus pandemic.
Hiring should be done slowly and firing done quickly. Give
new employees an adjustment period to produce at reasonable levels. Hopeless
cases simply waste money for subpar production but take solace in consistent
improvement over time. You never will make all of the right hires but it is
time to improve the quality of average hire immensely at your digital marketing
agency.
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