How can your brand thrive on Facebook? The social media site is your best shot at marketing your company. According to a recent study, Facebook produces the best ROI.
So you’ve done the research and you know exactly how to use Facebook for eCommerce marketing.
But how do you know what Facebook strategies are right for you? What content should you share? How often should you post? And how do you get people to click “Like” and then buy from your site?
If you’ve been trying to find the ultimate guide to eCommerce marketing, here are five must-use marketing tactics for using Facebook for eCommerce.
- Create different Facebook pages for different audiences
Your Facebook page is your face on the social site. It’s the place where potential customers will visit to learn more about your company. It shouldn’t be surprising that having multiple Facebook pages can help boost sales. If you create different ones for groups of customers, you’ll be able to tailor the content to appeal to those groups specifically.
- Create Unique, Innovative and Humorous Content
Having a catchy, attractive logo and slogan for your business goes a long way in boosting your branding efforts. Similarly, creativity is one of the most important requirements when it comes to Facebook marketing. Creativity helps you to come up with awesome ideas for your Facebook marketing campaigns. However, the creative content you develop must be relevant to your main product in order to get a lot of engagement. Also, try to create content that is inspirational yet funny to increase the chances of getting your page to go viral.
- Use high Quality Images in Your Ads
If you want to get ahead of the competition in your e-commerce business, make sure you always use stunning images in your Facebook ads. There are certain essential guidelines you should follow when selecting images for your ads.
For starters, the images should be eye-catching, bright, and full of color. Try to avoid images that have the same colors as Facebook [white and blue] since they easily blend in and make it difficult for users to notice them. Make a point of including images of happy people, and if possible the images should show them using your products. Generally, images of women tend to perform better than images of men. Lastly, ensure that the images you choose are the right size with respect to the type of ad you’ve selected.
- Include Facebook Pixel
Even if you don’t intend to run Facebook ads right away, it’s important to set up a Facebook Pixel. Facebook Pixel is a code snippet that you install on your e-commerce site to remarket to people who have already visited your website. It helps build targeted custom audiences for future ads. Also, it collects data and triggers cookies when you install it on your site and keeps track of visitors as they interact with your site on your ads. Facebook Pixel enables you to have remarketing and custom audience information available for use if and when you decide to launch an ad campaign.
- Use Facebook Ads to Communicate Your Brand Story
Besides its commercial appeal, Facebook is essentially a social media platform. That means most people use it to connect and interact rather than to shop. Consequently, it offers you the perfect opportunity to connect and build relationships with prospects and future customers. And you can achieve this using ads to communicate your brand’s story. A recent study by Facebook found that creating a sequence of ads that convey your key brand messages rather than selling improves overall conversion rates by up to 87%.
There you have it. The bottom line in creating a sound Facebook marketing campaign is to go back to the basics – to your target audience and the ideal shopper.