For many arts organizations, visual brand building is critical to gain a following and customer loyalty to help grow the business. Due to its audience accessibility and budget-friendly platform, Instagram advertising can be an ideal marketing option within the arts. It is common to see arts organizations on Instagram as the online social media site embraces and promotes the visual aspects of performances. Arts organizations can extend their Instagram account’s reach through Instagram advertising to attract new followers and patrons to exhibits and fresh art.
Felt and Fat CEO Nathaniel Mell is a big advocate of Instagram advertising and arts marketing. It has drastically helped him build his brand and attract loyal customers to his ceramic design and manufacturing studio. His arts company caters to both professionals and at-home chefs, which is why Instagram has been so beneficial for him to reach both types of audiences. Presently, Felt and Fat has worked with over 100 restaurants worldwide and produces more than 30,000 pieces every year. As a successful artist and entrepreneur, Mell shares why Instagram advertising and arts marketing are the perfect combination for any arts organization.
Create Ads with Ease
One of the significant benefits of Instagram advertising is that you can, as the saying goes, kill two birds with one stone. Instagram ads can be directly connected to a Facebook account. That way, when you create an ad on Instagram, you can also post on Facebook without the hassle of going back and forth between the two platforms or doing the action twice.
Continuously Build Opportunity
There are thousands of stories of businesses connecting with one another, paid partnerships sparking, and so many positive consequential circumstances blooming through an Instagram message. Any organization that displays its work on Instagram will ever-increase opportunity for its business as the social media platform grows, too. There are over 140 million users on Instagram in the United States alone, and that number continues to increase.
See Feedback on Ad Engagement
The beautiful thing about Instagram Ads is that it gives you the option through its Ads Manager to target the audience that the ad is intended for, so it is guaranteed to get in front of that specific user. Engagement is already higher on social media platforms over other advertisement options, so the change of a company’s ad being displayed for the right person or a future loyal customer is excellent.
More Than One Way To Display Art
For art organizations, Instagram is a highly versatile platform for different types of creative designs. Photo ads are the most standard ad form on Instagram and have the power to tell the story behind a brand through a simplified canvas display. Video ads can further engage audience members as they incorporate sound with sight and motion to additionally display a brand’s purpose. Carousel ads, slideshow ads, collection ads, as well as stories are great for showing off or teasing a new art exhibit or any collection line that a company is selling on its eCommerce website. These ads also come with the option for a “Learn More” button to directly take the user to an art exhibit event’s information or a “Shop Now” button to easily lead onlookers to any art for sale on an eCommerce platform.
About Nate Mell
Nate Mell is the founder and CEO of Felt+Fat, a ceramic design, and manufacturing studio based in the Kensington neighborhood of Philadelphia. In 2013, Mell was asked to design a set of plates for what would become the award-winning restaurant ‘High Street on Market.’ Since then, the Felt and Fat studio and team have grown exponentially through Mell’s leadership to become a go-to manufacturer for design-conscious restaurateurs.