Email marketing is the big brother of social media. It was the first digital means to directly market to customers. Today, these two channels can work in tandem to significantly increase engagement.
Using the right tools is the secret to driving conversions that lead to sales. Use them well and you are bound to increase your social media ROI up to ten folds!
In this post, we will show how you can leverage email marketing tools like GetResponse and MailChimp to lift your social media to greater heights.
Add social icons and sharing buttons
A holistic digital marketing strategy requires you to reach your audience in every channel where they consume content. Just because a person subscribes to your email list doesn’t necessarily mean they follow your social channels.
To avoid this mistake, use your emails as a mechanism to attract subscribers to your social media channels. The first step is to place social media icons in prominent places in every email. Email marketing platforms like MailChimp and GetResponse make this easy using email template builders with pre integrated social media icons.
MailChimp has a click and drop Social Share Content Block that you can style in many different ways.
Similarly, GetResponse has drag and drop social sharing buttons that are highly customizable. Plus, you can also keep track of your Social Share Analytics from the dashboard.
Once you have social media sharing icons implemented in your email templates it’s time to attract subscribers to become followers. Offering subscribers exclusive content and deals only available to social media followers is a great way to convert them.
Create better Facebook Ads
Advertising budgets tend to be a point of contention among brands. How much should you spend? Who or what should you spend them on?
The answer to these questions is to target people who subscribed to your blog. And what better way to reach out to them than via Facebook Ads using Facebook Pixel?
GetResponse lets you integrate Facebook Pixel to your landing pages. Plus, its landing page builder is easy enough to use for you to create dazzling pages that will wow your visitors. So, tracking who your visitors are through Pixel on compelling pages are a potent mix to boost the performance of your Facebook Ads.
Meanwhile, MailChimp lets you sync your email list with your Facebook account so you can automatically show ads to your new subscribers without any hassle.
Promote a contest through automation
Both GetResponse and MailChimp have a slick autoresponder that lets you send a series of automated messages based on specific time intervals or a subscriber’s action responses.
Once you’ve created a contest on your social media pages, you can then go ahead and add it on all of your automatic “welcome” and “thank you” emails, or whenever you’re sending out discount coupons.
The main difference between the two tools is that GetResponse boasts a beautiful automation workflow where you can see all connected events and edit them quickly through its drag and drop functionality.
Always keep your social media followers updated
Always remember to push your email campaigns to your social media feeds.
Every time you publish a newsletter, GetResponse can instantly tweet and post on Facebook too. You can also edit the text that comes along with your link to make it even more personal.
MailChimp also lets you auto-post email campaigns on Facebook in one click.
Doing this lets nonsubscribers who follow you on social media have access to your newsletter and even helps convert followers into email subscribers.
Host and promote a webinar
Hosting webinars is a great way to generate business leads on all digital marketing channels.
MailChimp utilizes Zapier to connect your attendees using another tool called GoToWebinar easily.
On the other hand, GetResponse provides a complete webinar marketing solution. Aside from its advance integrations, it lets you host your webinar straight from your account, which you can then instantly share to major social platforms with just one click.
Choosing between the two tools depends on your business’s need and sophistication. MailChimp is a better fit for very small teams or individual bloggers due to its stripped-down, simple toolset. GetResponse is also very easy to use but comes with a much more robust suite of tools like email automation, social media analytics, webinars, landing pages and more. Whichever tool is right for your business, make sure you’re combining social media and email marketing strategies to vastly increase your ROI!