As per a recent study, 40% of the people using any kind of event management software were dissatisfied with their performance and lack of useful features. When it comes to choosing a software solution, there’s nothing like one size fits all, you have to assess your needs, and based on that you should look for features.
However, if you don’t have much spare time on your hand, then there is a shortcut. Here is a list of event management software features that are good enough for you to organize a great and fruitful event.
Features of Event Management Software
1. Event marketing tools
If anything, to promote your event’s reach to a broader audience, it is necessary to have inbuilt marketing tools in any event management software you opt for. Channels such as social media, email marketing, and blog sites are all included in the marketing modules. The tools may keep varying, but essential features such as email marketing, event website builder, and ability to manage the calendar remain consistent.
The event builder often comes in the form of drag and drop form, and you don’t need any special skills to get used to. You can easily create the landing pages for your pitch or online registration form. There is also the functionality to make landing pages optimized for mobile use, as many participants may access the website using their smartphones.
The mailer feature can also help you pick emails at different event stages, allowing you to filter the messages based on their specific themes, nurturing leads, encouraging feedback from the visitors, and sending reminders about the upcoming events.
Meanwhile, the calendar can show the participants all the different programs that are spread across various event dates. Some solutions also allow the user to reserve the slot for upcoming events they might want to visit.
2. Online event registration
Organizers no longer have to manually enter the details of interested participants into registration forms; all these can be done quickly and easily from the participant’s side. This is made possible by online event registration, where the information entered by the participants is stored directly into the event management tool database.
With online, the participants also can choose different workshops and events that they would like to visit. As it turns out, to protect the integrity of all the data registered in the database, the event planning tools are often equipped with unique encryptions protected by secure IDs.
3. Database management
The database is at the core of any management tool, and the case is the same for the event management tool. Data such as name, email address, contact number, company they are associated with, and their job profile everything is stored with the database when they fill the registration form.
The feature you should look for is the ability to import/export the database, the function to sort and filter different metrics for CRM and workflow management.
4. On-site event management tools
It is necessary to have onsite management tools to ensure the fast processing of guests with clockwork precision. With the open-source cloud solutions available using the event management tool in any internet-enabled laptop, the guests can do self-registration as soon as they enter the event.
Similarly, using the online payment systems available online, the guests can complete their transactions online without going through any hassle. Most of the activities are now resolved; your team can focus on checking in on the attendees. The badges and labels are accurately printed from the central database using the information that attendees filled while registering online.
5. Event reporting
You can obtain the insights before, during, or after the event has been completed. The data generated from the insights enable you to make more informed decisions. Some event management tools also come with features that can assess the expected attendance, expenses, and other key metrics to make adjustments as you seem right. Detailed data-oriented reporting enables you to make more informed decisions for future events as well.
6. Budget management
Budget is another crucial feature that you need to keep an eye on to monitor funds, estimate expenses, and calculate savings. It can also track all the transactions made by you related to the event so that you can calculate precise ROI later. The feature tracks individual cost per participant using which you can estimate the price as you scale your event.
7. Survey for feedback
Collecting feedback from the attendees is vital for the success of your future events. Feedback surveys provide you with valuable insights that tell you what made the current event successful, and the negative feedback tells you what you can do to improve the success of your next event. Many event management tools come equipped with a feedback collection feature. It also helps you to collect most engaging contacts and segment them in your database as potential leads for your sales team.
Author Bio: I am Greg Wilson, a Content Writer working with GoodFirms, a research and review platform for service and software companies. I am passionate about blogging, creative writing, social media, and content marketing. I write blog posts for GoodFirms about SEO softwares, Cloud computing, IoT development, and many more.
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