The digital marketing world is noisy – like capital-N-Noisy. The economy is thriving, business is booming, and everyone wants a piece of the pie. The only problem with a flourishing marketplace is that it brings out the good and the bad.
If you own, manage, or work in a digital marketing agency, you know just how crazy the space is at the moment. And one of your biggest challenges is discerning between what works and what doesn’t. The line between authentic and spammy isn’t as clear as it once was. If you aren’t careful, this can land you in hot water with clients, customers, and even Google!
There are plenty of tools and services that make big promises, but under-deliver. Some of them even break rules and skirt the legal limits with what are legal business practices. If you aren’t careful, you can unintentionally align your agency with the wrong solutions.
In order to build a sustainable agency that generates value to clients in a highly transparent fashion, you need a suite of white label marketing tools and services. To help, we’re providing you with a list of the top solutions on the market. Take a look:
- White Label Marketing Automation: HubSpot
HubSpot is one of the most trusted names in all of digital marketing. Out of all the tools and services they offer, their marketing automation platform is probably the best. It has a ton of robust features, including automated lead nurturing (email drip campaigns), visual workflows, social media monitoring, SEO analytics, ad tracking, and more.
- White Label Social Media Monitoring: Keyhole
When it comes to social media monitoring, you have your pick of any number of platforms. However, if you want one that’s carefully designed with agencies in mind, Keyhole is your best bet. Keyhole’s social media monitoring platform helps you track what people are saying about your brand, while also gleaning powerful engagement metrics and analytics across every platform. In short, it’s a lifesaver.
- White Label Social Media Management: ZoHo Social
Every digital marketer has his or her own favorite social media management tool. And while you’ll hear the same names over and over again, many of the biggest platforms have become too big for their own good. This is not the case with Zoho Social.
Zoho Social is powerful, intuitive, and a breeze to use. It allows you to schedule unlimited posts across all platforms, while simultaneously monitoring key performance indicators (KPIs) and create custom reports for your clients.
- White Label Project Management: Basecamp
Basecamp is one of the top project management software across any industry or niche – but it really shines with agencies. In addition to having all of the features that your average project management platform has, Basecamp is designed to help marketing agencies streamline communication with clients. You get to decide what your clients see, what your team sees, who has access to which files, etc. – all with the simple flip of a switch. Never worry about sharing something private with a client. Everything is clearly labeled for optimal discretion.
- White Label Website Analytics: Google Analytics
As much as other companies have tried to knock off Google, the search giant continues to produce the top analytics tool on the interent. (They sort of have an unfair advantage!) Not only is it free, but the data is essentially guaranteed to be reliable. Sometimes there’s no sense in messing with a good thing!
- White Label SEO Link Building: SEO.co
Links continue to be one of the most important ranking factors in Google’s search algorithm. If you want to provide your clients with quality link building services, look no further than white label SEO link building with SEO.co . Our reseller services are among the few honest and transparent link building solutions available today.
SEO.co starts by identifying exceptional content on your client’s websites. They then tap into their deep network of authoritative publishers and editors and select one that aligns with your client’s goals. Organic content is then carefully crafted and published – using your client as a resource or reference. The content is pitched to relevant sites, your clients gain SEO traction, and everyone is happy.
- White Label Competitive Analysis Tool: SimilarWeb
When it comes to understanding your clients’ businesses and the industries they’re in, it’s helpful to have a powerful suite of competitive analysis tools in your arsenal. With SimilarWeb, you get access to things like market mapping and benchmarking, customer behavior, channel acquisition, funnel optimization, historical data, and more. It’s extremely data-rich and reliable.
- White Label PPC Management Software: Opteo
Clients want to see direct and immediate results. So while you’re pounding away to ensure they have a long-term SEO strategy in place, you can use PPC management software like Opteo to leverage AdWords. The system provides data-driven suggestions for improvements; details on how to monitor and diagnose performance issues; strategic budget management; and powerful segmentation to help you zero in on what works for your clients.
- White Label Landing Page Creator: Unbounce
There are probably 100 or more landing page creators available online, but only a handful of them actually live up to their claims. Unbounce falls into this elite club of white label landing page creators.
With Unbounce, you don’t need to be a developer or programmer to create beautiful, high-converting landing pages. The drag and drop platform has everything you need to get quick results. Not only is it highly customizable, but it also comes with an impressive A/B testing built-in.
- White Label Email Marketing Software: Emma
Emma is of the most under the radar email marketing platforms on the internet. Not only does it pack a powerful punch for agencies with lots of clients, but it’s also surprisingly affordable. Definitely check it out!
- White Label Video Marketing Tool: Vidyard
Video is clearly the most powerful content medium in today’s marketplace. However, most agencies are too intimated to approach it with the vigor that they should. With Vidyard, you no longer have to worry about what you don’t know.
Vidyard is arguably the best video marketing platform around. It allows you to host videos, analyze the results, and accelerate the buyer’s journey through a suite of conversion features.
White Label SEO Software: Nightwatch
When it comes to having a solid SEO tracking tool, Nightwatch is no exception. It is an SEO tracker of the next generation designed for companies who are focused on scaling up their internet business. Standout features? Their intuitively-designed dashboard, customizable reports, and site audit. It’s definitely worth checking out!
Which Tools Will You Use?
It’s a new year, which means it’s the perfect time to reassess what solutions your digital marketing agency is relying on. You might not need every tool on this list, but we’d recommend bookmarking the page so that you can refer to it as often as necessary.
High quality white label marketing tools and services aren’t easy to come by. Guard this list and leverage it to grow your agency in the midst of a noisy and chaotic business marketplace!
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